286: How-to Launch with What Ya Got

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 26 August 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

BAD ADVICE: Don’t even THINK about launching until you have [insert arbitrary number here] subscribers on your email list. GREAT ADVICE: There is no minimum number. You can have a successful launch with a small list. You just need a strategy. Tarzan Kay is here to help. She argues that you don’t need a BIG email list, you need a mindset shift and a new approach that will turn your list, at any size, into a money-maker. It’s not a one-and-done process, but a launch of any kind is the most crucial phase of the whole process and believe me, it’s worth the mental energy and effort you’ll put into it. Tarzan Kay has worked with Amy Porterfield, Marie Forleo, and so many other massive names in the online space… And she’s here for YOU. If you’re feeling burned out from creating your offer and need some guidance on how to launch it successfully with your small but mighty list, don’t wait to press play. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tarzan/

Transcript

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0:00.0	You're listening to the Gold Digger Podcast episode number 286.
0:04.8	I see you out there.
0:06.4	You've spent months crafting your offer.
0:08.8	You've maybe built a course or an ebook or something that you are so proud of and you
0:14.4	know that people need what it is that you've created but there's still one thing that
0:18.7	keeps you up at night.
0:20.6	The launch.
0:21.9	Like what if all the work that you've put in and the thing you've created goes live and
0:26.6	crickets.
0:27.6	Like what if no one buys what you're selling?
0:30.6	The launch is the most crucial phase of the entire process and sometimes we can get so
0:35.4	wrapped up in the thing that we're creating that we run out of the mental stamina to craft
0:40.6	a launch that leads to sales.
0:42.5	Now, if you're sitting there listening to this with your hand raised saying, yes, that's
0:46.8	me.
0:47.8	I'm feeling run down and worried about my launcher.
0:49.8	What is a launcher?
0:50.8	How do I do a launch than this is your episode?
0:54.0	I am so excited to introduce you to Tarzan K, a launch strategist who helps entrepreneurs
1:00.0	craft launch copy that converts.
1:03.6	She argues that you don't need a big email us.
1:06.4	You need a mindset shift that will turn your list at any size into a money maker.
	...

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