Side Hustle Show 287 choose Financial Independence. This is a case study in audience building.

What's up, what's up Nick?

Loper here, welcome to the Side Hustle show because financial independence doesn't happen by accident.

10 months, just 10 months into his side hustle. Jonathan Mendonza quit his six-figure pharmacy job to take his business full-time.

That side hustle was the Choose F.I. Podcast, short for financial independence.

F. I, as you'll hear Jonathan define it in this episode is the point at which work becomes optional and it's an idea that seems to be picking up a lot of steam

Although I think it's a little bit like eternal salvation. It's not a tough sell. The FI movement, if you could call it

a movement, centers on frugal or intentional purchase decisions, eliminating debt, earning

more money, and then investing that money wisely.

These aren't necessarily new concepts, but now they're branded as FI, and more and more people are

realizing they could shave years or even decades off their careers.

So Jonathan was a consumer of FI content and wanted to contribute to the conversation in a more

meaningful way.

Now he wasn't preaching as a been there, done that guru,

but more as somebody who was joining listeners

on the same journey.

And one important note is that Jonathan didn't start this podcast all by himself. He struck up a

partnership with a co-host Brad Barrett who had a little bit of name recognition

in the personal finance space, a little bit of a network with some bloggers in the

community, and it was a little bit of a network with some bloggers in the community and was a little farther

ahead down the path of financial independence. But stick around to hear how they built their

audience and community so quickly and how choose F.I makes money without sponsors.

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