286. 3 Easy Content Hacks That Will Generate 5x More Leads - “The Content Persuasion Matrix”
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 6 December 2021
⏱️ 21 minutes
🧾️ Download transcript
Summary
Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service.
Topics include:
- What You’re Missing in Your Marketing
- Woods Analogy
- Content vs Copy Difference
- Putting This Into Action
- PAS Framework
- Quick Story
- Episode 253
- Tag Us on Instagram
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Transcript
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| 0:00.0 | So this is called the PAS formula. One of the most basic and fundamental ones. It stands for problem, |
| 0:04.4 | agitate, solve, or problem agitation solution. So we need to state the problem and people must |
| 0:09.9 | be reminded of their problem. We need to call out who it is we're looking for and what problem |
| 0:13.7 | is relevant to them. Then we need to agitate it. Make the problem painful for the reader. |
| 0:17.7 | And we always say poke, don't stab. Just poke at the problem. Don't be like, |
| 0:21.7 | you're a fat piece of shit, right? How does it make you feel? You know, like, does it feel like kind of thing? |
| 0:28.4 | Then we need to provide a solution. Now, the solution will allow them, you know, how, how will your |
| 0:32.9 | solution allow them to reach their goal and solve their problem. And we do this not by like educating them and showing them the how, just the what, you know, |
| 0:39.7 | focusing on the result of what solving this problem will do. |
| 0:43.8 | So let's jump in. |
| 0:44.7 | What's up guys? Welcome to the FitBiz podcast. Jordan here. |
| 0:47.7 | All around or with a podcast all around three easy content hacks that will generate five times |
| 0:52.8 | more lead by using our |
| 0:54.2 | persuasion matrix. We're also going to talk about the three base mistakes most coaches make when |
| 0:58.6 | they're trying to start or grow their business by using social media. And I'm also going to give |
| 1:02.3 | you three done for you copywriting posts, examples that I wrote this morning using some of the |
| 1:06.6 | frameworks and tactics and hacks that we're going to talk about today. So let's talk. |
| 1:12.4 | Let's just go and jump in. |
| 1:13.3 | So one of the main reasons coaches struggle to generate leads to generate, |
| 1:19.3 | not only to generate leads, but also to even grow their business or grow their audience, |
| 1:23.1 | rather is this. |
| 1:24.9 | All right. |
... |
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