#286: 13 of My Best Photography Marketing Ideas
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 22 October 2025
⏱️ 24 minutes
🧾️ Download transcript
Summary
You don't need more followers or fancier gear—you need clients who value what you do. If you're tired of posting and praying, Sarah's sharing the 13 marketing moves that actually bring in premium clients. These strategies built her $3M business—and they're working for 32,000+ photographers today.
In this solo episode, Sarah breaks down the exact approaches that took her from overwhelmed mom to one of America's most profitable photographers. These aren't fluff tips. They're tried-and-true strategies you can start using now, no matter your experience level.
● How to turn silent auctions into high-ROI lead machines
● The "dog whistle" marketing piece that makes right-fit clients say, "I need you!"
● Why friends and family may be your most untapped marketing goldmine
If your business feels stuck—or you're ready to level up with more joy and fewer discounts—this episode is your roadmap. Take notes, take action, and start attracting clients who say yes with their hearts and wallets.
RESOURCES:
Photography Business Tools to Get Started
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.
www.photographybusinessinstitute.com/boutiquebreakthrough
Transcript
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| 0:00.0 | I've sold over $3 million worth of my photography services, and I've helped over 32,000 |
| 0:08.3 | photographers build profitable businesses selling wall portraits instead of digital files. |
| 0:14.9 | These 13 marketing strategies are exactly how I did it and how my students consistently book right fit clients instead of |
| 0:22.9 | bargain hunters. |
| 0:25.1 | Hey there, my name's Sarah Petty and I went from a stressed out, overworked mama with three |
| 0:30.4 | babies to be named one of America's most profitable photographers without working my kids' lives |
| 0:37.0 | away. |
| 0:39.2 | Now I'm the founder of the Photography Business Institute where we provide guided support from start to finish, whether |
| 0:44.6 | you're a beginner photographer dipping your toes in or a more advanced photographer with |
| 0:49.4 | big income goals. Each week on this podcast, I'll show you how to find and serve photography clients |
| 0:56.1 | in a world where we can keep it free thanks to everyone having a digital camera in their pocket. |
| 1:03.7 | Take the first step to adding more joy and profit to your life by downloading your free |
| 1:08.3 | photography business tools at photographyography Business Institute.com. |
| 1:14.6 | Number one, build and engage your customer database. Listen, if you need bookings in the next 30 days, |
| 1:22.1 | start here. Your database isn't just an email list. It's your phone contacts, your Instagram followers, your |
| 1:29.1 | Facebook friends, your past clients, your vendors, people from your kids' school, everyone in |
| 1:35.1 | your life. Here's what you're going to do. Step one, put all of these people in one place. A spreadsheet |
| 1:41.3 | or a CRM doesn't have to be anything fancy. And then step two is group |
| 1:46.6 | them by life stage. You might have business owners in one category. You might have VIP clients |
| 1:53.0 | in one category. You might have your spouse or partners contacts in another category. I have, I think, |
| 1:59.1 | 15 to 20 different categories that I segment my database |
| 2:03.8 | into so that I can talk to people differently. And then step three, think Kevin Bacon. Remember |
... |
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