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The Amy Porterfield Show

#284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 10 October 2019

⏱️ 61 minutes

🧾️ Download transcript

Summary

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.  If YOU have a community (free or paid) then you know ENGAGEMENT is the #1 metric for your success. Nobody wants to show up in a room full of crickets. My friend Dana Malstaff, founder of Boss Mom and community creator extraordinaire is the queen of creating next level group engagement. That’s why I just had to have her on the podcast this week. Dana’s Better Buzz Strategy has helped her create one of the most engaged communities I’ve ever heard of (70% monthly engagement with 40k members, say what?!). Here are the six types of posts you want to be sure to utilize: [29:49] The first type of buzz worthy post is a decision post. That answers a simple question to help you make a decision. Give three options, but don’t use a poll. It’s easy for people to engage, and the post stays alive. Then hop on a chat with your super engagers. You should be doing one of these a week. [34:47] Opinion posts where you ask people what their opinion is. What are your top podcasts or number one blog? The best ones give you information on who to collaborate with and help you gain knowledge and insight.  [37:37] Permission posts are where people tell a story or the hero’s journey. It creates a sense of belonging. Tell people they aren’t alone and create an appreciation loop. [41:24] Can’t help themselves post. Telling people you just landed a client and asking them to celebrate or drop a GIF. Post something interesting where people can’t help but celebrate with you.  [46:43] Ask is consistently telling people what you do. Let people know what you sell and what you want to be known for.  [49:04] Authority posts. The easiest way to get authority is to get featured on podcasts. Also link to the post and mention it on Facebook live.  Dana covers so much more in the episode. The first 20 minutes alone are pure gold, so tune in now and hop to it with applying these strategies in your communities!

Transcript

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0:00.0

Raise your hand if you are ready to level up your business in 2023.

0:05.8

And you're over the fluffy strategies and you're ready for tangible ones that actually

0:11.8

get you results.

0:13.9

And you love tuning into my podcast, but you aren't sure which episodes you should focus

0:18.6

on after all, there are over 500 to choose from.

0:22.6

Well, I hope you have your hand raised right this minute because I have something special

0:26.9

for you.

0:27.9

I'm introducing my brand new four question online marketing made easy quiz that's going

0:34.4

to give you a personalized playlist to catapult you into the next stage of your business journey.

0:41.1

That means you'll receive 10 episodes tailored to exactly where you are right now on your

0:47.3

entrepreneurial journey.

0:49.1

Whether you're just starting out or you're already well into building your dream business

0:53.1

or you're ready to scale, I've got a playlist for you.

0:57.0

Your personalized playlist will also come with snackable nuggets of wisdom to get you

1:01.2

into action and a little message of encouragement from yours truly.

1:05.9

If you've got just 45 seconds, head to Amy Porterfield.com forward slash playlist.

1:13.0

And you could take my brand new quiz and get your results in personalized playlist delivered

1:17.2

right to your email address.

1:19.3

That's Amy Porterfield.com forward slash playlist.

1:24.6

Well, hey there.

1:26.2

Welcome back to another episode of the online marketing made easy podcast.

1:30.0

I'm your host Amy Porterfield.

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