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Thriving Stylist Podcast

#284 - Pricing Dos & Don'ts in Today's Economy

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.72K Ratings

🗓️ 22 May 2023

⏱️ 25 minutes

🧾️ Download transcript

Summary

The reality is that we are in a recession and things are happening - fast! Consumer behavior is changing rapidly, and in fact, economists say that consumer behavior is changing 10 times faster than average! What does this mean for you as a hair stylist in 2023? In this episode, I reveal how you can not just survive, but thrive during this time, with confidence, while retaining guests and increasing your prices. Get ready, because today I share the pricing dos and don’ts that you need to know for today’s economy!

If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to answering your question on a future episode on the podcast.

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/284

Transcript

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0:00.0

What is up and welcome back to the Thriving Stylist Podcast.

0:03.0

I'm your host, Britt Siva.

0:04.3

And before we dive into today's show,

0:06.2

I am so excited to share with you

0:08.3

that for the first time ever,

0:10.0

I am hosting a full 90-minute,

0:12.4

ultra-comprehensive workshop

0:14.8

on the number one business growth factor

0:17.1

for Stylist and Salon owners right now,

0:19.9

increasing your perceived value.

0:22.8

Now we all know that the perception of your business

0:25.4

is what determines how fast or slow your business

0:27.7

and your bank account are gonna grow.

0:29.8

But it's hard to know how to add perceived value

0:33.3

to your business without just throwing in more amenities

0:35.6

or giving away more freebies.

0:37.2

Amenities are just one of the six perceived value

0:39.7

levers available today.

0:41.2

And through this incredible detailed 90-minute workshop

0:45.0

and PDF workbook,

0:46.3

we're gonna dig deep into each of the strategies

0:48.8

successful Stylist and Salons are using today

...

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