Hey everyone, it's October. It's hard to believe. We're in the fourth quarter of 2023. And in the last two weeks, we have seen more maga madness than we've seen in a while. But gang, it's not going to get better. These people don't become normal overnight. And they're not likely to unless they are defeated and defeated badly next year.

I need you to go to join the union.us or Lincolnproject.us and sign up, join our movement, gang.

It matters. It takes all of us, and with all of us, we can make this happen. And now, on with the show.

Thank you. us we can make this happen. And now, on with the show. Welcome back to the Lincoln Project. I'm your host, Reid Yalen. Today, I'm once again joined by Claire Atkin, co-founder of Check My Ads, an independent watchdog

nonprofit that's reshaping the digital ad tech industry by cutting disinformation off from its

lifeline, which is ads which equal money. Claire, good to have you back.

Hi, it's good to be here, Rhine. Thanks for having me.

So last week, Claire, in the Check My Ads newsletter, you all published an article about the platform

Rumble and the campaign that you are all running against it. And before we get into the work

you're doing, first remind our listeners who and what Check My Ads is and then tell us what

rumble is, who's on there. I know there's a new addition that's probably interesting to

many folks, but give us a sense of who and what checkmads is what do y'all do?

Sure. So thanks for having me. CheckMy ads is the internet ad tech watchdog. We watch where

advertising goes on the internet on behalf of advertisers. So advertisers the world over have said they don't want to be on

hate and harassment. They don't want to be on election disinformation. They certainly don't want to be

on things that are causing mass violence. And so the question is like, why are they still funding

these things? And Rumble is the perfect time to explain how this all goes down.

So on the ad tech piece, let's take television advertising, right? So if Procter and Gamble wants to

advertise on television, ABC, CBS, NBC, whoever, right, they're pretty much going to be okay.

They can choose the shows they want,

but broadly speaking, a traditional broadcast network is going to be pretty safe. Same with cable

networks, but we've seen this with Fox News, which is a lot of their nighttime, their nightside

...