Should you focus on like the business strategy of a product that is going to be a repeat purchase

product? So something that people will buy over and over and over again, you know, that would

be considered repeat purchase products versus the business strategy of building out a complementary

product catalog. So all the different products that you may sell in the future

that you might come out with for product two, product three, product four. They're all in the same

niche, but...

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about repeat purchase products versus complementary

products. What are the better products to sell on Amazon? And I think more specifically in this

episode, I'm talking about your very first product or your very first product line.

So should you focus on like the business strategy of a product that is going to be a repeat

purchase product, so something that people buy over and over and over again, whether it's

the exact same thing over and over again, like a consumable,

or if it's a different style or design of the same thing over and over and over.

So that's, you know, that would be considered repeat purchase products versus the business

strategy of building out a complementary product catalog. So all the different products that you may sell in the

future that you might come out with for product two, product three, product four, they're all in the

same niche. They're all in the same category. They all fit within your brand. You're building a strong

brand. But every product, every skew that you come out with, is a essentially a totally, not maybe not totally

different. We'll talk about it. We'll give some examples, a different product, but a complementary

product to the previous products, if that makes sense. Okay, so let's get straight to business here.

So let's first talk about repeat purchase products. These would be defined, I would say,

...