#283: $15,300 of Photography Orders in a Day! The Summer Camp Experience That Changed Jean's Sales Forever
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 1 October 2025
⏱️ 35 minutes
🧾️ Download transcript
Summary
What if one event could change everything about how you sell? That's exactly what happened to Jean Lachat. After sitting front row at Sarah's summer camp and making a few small (but mighty) shifts, she walked away and booked $15,300 in a single day. Hear exactly what changed—and how you can apply it to your next session.
• How Jean's mindset around presentation and pricing completely shifted
• The "less is more" strategy that made it easy for clients to say yes
• Why intentionality—not pressure—is the key to bigger, happier sales
If you've ever doubted your value or second-guessed your sales process, this is your must-listen.
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Transcript
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| 0:00.0 | This summer, we hosted a two-day summer camp for our peak performance coaching program where |
| 0:06.5 | our students got to watch a session and a client presentation while they were there. |
| 0:12.8 | Jean, who is a coach in our program, did this session. |
| 0:16.2 | She watched the presentation really sat with me as we did it and learned some things. |
| 0:22.4 | Well, she went home to have her biggest sales day ever. |
| 0:28.7 | Get this. |
| 0:29.2 | She made more in one day than I made in a whole year in my first job after college. |
| 0:36.5 | So today, Jean is here with me and we are breaking down exactly |
| 0:40.3 | how she did it. Let's go. Hey there. My name's Sarah Petty and I went from a stressed out |
| 0:47.8 | overworked mama with three babies to be named one of America's most profitable photographers |
| 0:53.6 | without working my kids' lives away. |
| 0:56.8 | Now I'm the founder of the Photography Business Institute where we provide guided support from |
| 1:01.6 | start to finish, whether you're a beginner photographer dipping your toes in or a more |
| 1:06.8 | advanced photographer with big income goals. Each week on this podcast, I'll show you how to find |
| 1:13.3 | and serve photography clients in a world where we can keep it free thanks to everyone having |
| 1:19.5 | a digital camera in their pocket. Take the first step to adding more joy and profit to your life |
| 1:25.6 | by downloading your free photography business |
| 1:28.2 | tools at photography business institute.com. |
| 1:33.9 | Jean Lachay, welcome. I'm so excited to dig in about summer camp. All right, so let me |
| 1:41.1 | kind of get everybody up to speed. We have this two-day event at the end of July |
| 1:47.3 | every year where one of our coaches does the consultation and then we kind of do the |
| 1:53.0 | presentation together, which was so fun. You guys being coaches in the program, you guys are |
... |
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