Hey, welcome back to Silent Sales Machine Radio.

This is your host, Jim Cochram from SilentGim.com.

The only link you'll ever need is a fan of this podcast.

And I want to kick around a topic that has come up a couple times in our Facebook group lately

and led to some really good discussions.

And it's covered in a handful of places in past episodes, but it's a very popular topic.

And there's a few new twists for you to be aware of.

So I want to dive into it again with you.

And that is, if you read the show notes or if you read the description, I should say, for the show,

the topic of having your own brand on Amazon, getting into

the private label world. Now, during the virus chaos, that's become my new favorite term to

describe the season that we're in. With chaos comes a lot of opportunity and challenges mixed into one.

But let's call it the virus chaos. There's some new things that you need to be

aware of when it comes to launching your own product online. There's some new challenges. There's

some new opportunities. But the rules of the game really haven't changed all that much.

And I want to go over that. Now, we've launched several of our own very successful brands. We've had some brands fail, but the bigger issue I want to cover today is, you know, are you ready to take on the challenge of launching your own brand or not? There's a path that we typically recommend most sellers to use, especially if you're low experience,

very little experience, you've never had success in e-commerce, you've never launched your own

product before in the real world brick and mortar. If you're unfamiliar with the marketing required,

those sorts of things, there's a path. We're going to very much encourage

you to go down that's very different than what a lot of the other quote, air quotes. I'm using

air quotes right now, experts in the industry might tell you. So I've got some warnings for you today.

I'm going to answer a lot of the most common questions and hopefully save you a lot of heartache,

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