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The Amy Porterfield Show

#282: 10 Ways to Repurpose ONE Single Piece of Content

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 26 September 2019

⏱️ 36 minutes

🧾️ Download transcript

Summary

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.  You are going to love this episode. I give a step-by-step strategy on how to take one single piece of content and repurpose it 10 different ways. We all know how time-consuming content creation can be.  After all that work, we hit publish and put it out in the world, but then it just sits there in that one location. Why not leverage all of that hard work by packaging the content up in different shapes and sizes and publishing it on different platforms?  This makes your efforts more efficient and allows your ideal audience to consume your content in a variety of different ways.  This is so smart. Repurposing your content should be part of your content creation process. Promise me that you won't let another week go by where you create content and only put it out one time and in one location.  [07:49] Sit down and record your podcast audio. Make a video recording for extra mileage. Works best for interviews. Publish your audio wherever you normally publish your podcast.  [11:10] Transcribe the podcast audio. Link to the transcript from your website show notes on it's own page that opens in a new window. This is great for SEO!  [12:45] Show notes are the second way to repurpose your content.  [14:26] Take snippets from the outline, transcripts, or show notes and craft an email that will notify subscribers about your new podcast episode. This is a great way to share weekly content and send weekly emails.  [16:57] Pull out really good quotes or stats that can be turned into graphics.  [17:41] Now that you have the show notes, email copy, and great quotes and stats, pull from those to create great social media posts. If you share the post on multiple platforms, tweak it so the language matches the platform.  [18:48] Select a really juicy audio clip and use Wavve to turn it into a video highlight to promote your episode on social media.  [19:46] Take the content you created and format it into an article on Medium.com. Anyone can post, and if you elect to have it reviewed by Medium curators, they will share it if they think it will benefit their audience. Or guest post on other blogs or online publication.  [20:51] Create a freebie. Take the content and make a checklist, worksheet, or guide. You can use it to build your list or to promote your content or both.  [24:34] It's all about video. This can be really valuable when you make the effort. Take your transcript and highlight sections that you could do a quick video about.  [27:58] Bonus twist. Pay attention to what resonates with your audience. That can become a new piece of content.  This episode is sponsored by my Free Masterclass all about list building. If you've struggled with list building or you are not actively growing your email list, this class is for you. You know, everything in your business is easier when you have an email list. If you want to know what it takes to create a list building foundation from scratch, this step-by-step masterclass is for you.  Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Model Meals Free List Building Masterclass Canva Wavve Amy Porterfield on Instagram Amy Porterfield on Facebook Medium Episode 281 How to Plan Your First (or Next) Photoshoot

Transcript

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0:00.0

Raise your hand if you are ready to level up your business in 2023.

0:06.0

You're over the fluffy strategies and you're ready for tangible ones that actually get you results.

0:13.1

And you love tuning into my podcast, but you aren't sure which episodes you should focus on

0:19.0

after all, there are over 500 to choose from.

0:22.5

Well, I hope you have your hand raised right this minute because I have something special for you.

0:27.6

I'm introducing my brand new four question online marketing made easy quiz that's going to give

0:34.6

you a personalized playlist to catapult you into the next stage of your business journey.

0:40.8

That means you'll receive 10 episodes tailored to exactly where you are right now on your entrepreneurial

0:48.1

journey. Whether you're just starting now or you're already well into building your dream

0:52.6

business or you're ready to scale, I've got a playlist for you.

0:56.8

Your personalized playlist will also come with snackable nuggets of wisdom to get you into action

1:02.1

and a little message of encouragement from yours truly. If you've got just 45 seconds,

1:08.5

head to amyporterfield.com forward slash playlist and you could take my brand new quiz and get your

1:14.8

results and personalized playlists delivered right to your email address. That's amyporterfield.com

1:21.5

forward slash playlist. Well, hey there. Welcome back to another episode of the online marketing

1:28.7

made easy podcast. I'm your host, Amy Porterfield. And listen, I'm starving right now. I am so

1:35.2

hungry. It's almost dinner time, but not yet. So I'm waiting for Hobie to get home. He's been running

1:40.4

a bunch of errands and we're going to eat dinner together tonight, which we tried to do every

1:44.4

night when he's home. But I am so hungry. And I remember I was thinking about what my mom used to say to

1:52.1

me when I tell her I was hungry before dinner. She would say drink some water. Now, why would you tell

1:58.4

a 10-year-old to drink some water when they're hungry before dinner? No 10-year-old wants to hear that.

2:03.5

But she did. And so I was just remembering that thinking maybe I better drink some water to get

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