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Don't invest unless you're prepared to lose all the money you invest.

This is a high-risk investment and you should not expect to be protected if something goes wrong. Should you invest invest in a trade show booth at a trade show?

That's what we're going to talk about here on Sidessel School.

Welcome back, friends, listeners.

Today's question comes from Marcus in Dallas.

He is considering getting a booth at a major trade show to showcase his

products but he's concerned about the high cost because as noted these things don't

come cheap so is it worth the investment I'm always encouraging people to be frugal to bootstrap

to start your business or your side hustle

without spending a lot of money.

But of course, there are also times

when it's worth it to invest.

So let's talk about the pros and cons of it. If you might be in a similar

situation at some point or if you're thinking about making a product and you're like,

how can I get the word out? How can I meet the distributors or retailers or

manufacturers or whoever it is that you need to meet at such a trade show.

Let's talk about the factors to consider and how you can maximize your return on

investment. That's what we'll talk about here in today's episode. Hey there. This is Marcus from Dallas. I've been considering getting a booth at a

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