You're listening to the Gold Digger Podcast episode number 281.

Let's kick this episode off with a fun fact.

Did you know that 58% of humans check their email first thing in the morning?

That's crazy, right? And not exactly efficient, but we want to see what we missed, like, you know, while we were sleeping and stuff.

Email marketing is a nerdy topic, but it's one of my absolute favorite topics and without fail at every event,

someone will ask me if you were to focus on growing one thing in your business that would impact profits and most what would it be?

I always say my email list. I'm not afraid to say I'm a nerd.

Now I've talked about email marketing a ton on this show and today we're diving even deeper into the strategy behind writing engaging emails and

making sure that they are read through improving your open rate. Now you know, this is one of my favorite subjects ever.

So today's episode is going to cover copywriting for emails, how to write emails that engage uplift, serve, and ultimately convert your audience into paying customers.

We'll talk about how to get the best tone for your subscribers to feel like they know you like you and trust you.

Plus what you should really be saying in your emails to keep people interested in you and your business.

And we'll walk through some easy ways to make your subject lines catchy and captivating so people actually want to click through and read, you know, when they open their email first thing in the morning.

Now email marketing is the most effective online marketing tactic and I find that so fascinating.

Second email marketing is social media and third is content marketing, which is mainly just writing blog posts or other written content on your site.

Now the fact that email marketing beats out social media and content marketing might surprise a lot of people. Does it surprise you?

I mean, after all, social media is the thing that we all feel so inclined to grow and engage with every single day.

It's a most community driven by far, but there's also a whole lot of noise on social media that can be challenging to set yourself apart from the various social platforms every single day.

I keep finding most people are focusing on social media when email marketing is so much more powerful.

And if I can help you see the value in email marketing, that means I'm doing my job because I want for you to be able to take advantage of the most effective tactic.

Right. Now with email marketing, you're delivering amazing content right to some of these inbox.

You're not competing with hundreds of other photos and captions on someone's Instagram feed and you're not hoping people will land on your website to read the content that you're working on.

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