You're listening to the Gold Digger Podcast episode number 280.

Allihenic is a CEO and the founder of Nena and Co.

It started with an appreciation for her Guatemalan culture and exploring the country with her mother,

learning about the beautiful handwomen textiles and the people who create them.

Now these fabrics, the weavers and the culture are the foundation of her business,

and she's created this line of limited edition handbags and accessories that her fans, myself included,

cannot wait to purchase.

And her business, it serves an even greater purpose in the countries that inspired the business to begin with.

I wanted to ask Allih about the start of her business, how it's evolved, how she stays true to her why,

and the mission to provide reliable and sustainable income opportunities for the artisans

that help create her amazing products.

But I also want to dive into some of the behind the scenes, like how running a limited edition product business really looks,

because it's something that Allih and Nena and Co do so well.

This episode is rich and clear with actionable advice for purpose-driven businesses,

and the ins and outs of growing a company that has a limited edition product model.

I have been a fan of Nena and Co in a customer for years and years and years,

and so without further ado, here is my friend Allihenic.

You're listening to the Gold Digger podcast, where we firmly believe that work doesn't have to feel like work.

Self-made millionaire and marketing guru Jenna Kutcher will help you redefine what success looks like.

It's time to hear from the experts, listen in on honest conversations,

and learn the best tips and tricks that helped others pave their own way and craft their dream career.

If you're ready to dig in, do the work and tackle your biggest goals, you're in the right place.

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