280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Management, Entrepreneurship, Marketing

5.0 • 538 Ratings

🗓️ 11 July 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you could turn your reputation into a magnet for trust and revenue? Rory Vaden can tell you how. By honing in on your unique value and focusing on a singular problem and audience, Rory has helped countless entrepreneurs and professionals break through the noise and become recognized leaders in their fields. Rory’s data-driven insights and proven frameworks aren't just for influencers or TikTok stars — they're essential for anyone in a high-trust profession, especially lawyers. In this episode of The Game Changing Attorney Podcast, Rory joins Michael Mogill to discuss: How to automate trust when building a digital reputation The proven strategies to move from obscurity to authority in the legal industry How to harness your unique value to skyrocket your firm’s impact and influence Tune in and discover how to become the go-to expert in your industry, serve clients deeply and authentically, and build a reputation that stands the test of time. ---- Show Notes: 00:00 – Introduction 02:27 – Rory Vaden’s origin story 06:43 – Why every business owner needs a personal brand 11:09 – How to know if you have an established personal brand 17:38 – What it takes to create or improve your personal brand 20:32 – The most common mistakes people make with their brands (and how to avoid them) 24:38 – The importance of developing your expertise before becoming a thought leader 29:58 – Why success is defined by impact, respect, and staying true to yourself 33:28 – What being a game changer means to Rory Vaden ---- Links & Resources Lewis Howes Brand Builders Group Trends in Personal Branding National Research Study Larry Winget Schedule a call with Brand Builders Group ---- Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #211 Pat Flynn – How to Stand Out, Grow Your Tribe, and Create an Audience of Superfans #158 Alex Hormozi – The Power of Humility in Achieving Entrepreneurial Success #271 AMMA – Building a Bullet-Proof Brand

Transcript

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0:00.0	The scoreboard of media is not accuracy. The scoreboard of media is attention. That's Rory Vaden, renowned keynote speaker, New York Times best-selling author, and the co-founder of Brand Builders Group. That's why a lot of people who are experts, they go, well, I feel stupid because I don't have a lot of followers. You don't need a lot of followers. You're not in a media model. You're in a trust model. You don't want to cheapen that just for more followers.
0:31.4	I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.
0:36.1	I've built my business through practice,
0:38.0	not theory. Crisp started with just $500 to my name and has grown to over eight figures in
0:42.6	revenue over the last few years, earning a spot on the Inc. 500 list of the fastest growing
0:47.0	private companies in America. Our approach has been to take everything we've learned about generating
0:51.3	massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs.
0:57.6	In each episode of this podcast, I sit down with innovative market leaders from the legal industry
1:01.8	and beyond to learn from those who thrive in the face of adversity, challenge the status quo,
1:06.7	and define what it means to be a true game changer.
1:10.0	I sat down with Rory Vaden to discuss why personal brands aren't just for YouTubers and TikTokers,
1:14.6	how leaders can develop and maintain trust with their audience over time,
1:18.6	and why reputation precedes revenue.
1:21.6	You don't need to cheapen your brand. You don't need to cheapen your expertise.
1:25.6	You also don't have to do dancing videos on TikTok.
1:29.3	You can just teach what you know for free because people don't pay for information.
1:36.3	People pay for application.
1:39.0	That's coming up on the Game Changing Attorney Podcasts.
1:55.7	Before we begin today's episode, I want to remind you that we aren't beholden to any sponsors or run any ads on this podcast.
1:59.1	This allows us to present all of our episodes raw and unfiltered.
2:01.1	I'm not going to push any made-to-order meal services on you or try to save you any money on your car insurance. That being said, I have one small
2:06.0	request. If you receive any value from this podcast, please give it a five-star review. Pay the fee
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