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The Amy Porterfield Show

#280: How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 12 September 2019

⏱️ 56 minutes

🧾️ Download transcript

Summary

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.  One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it. These calls can be intimidating and people are often reluctant to have them, but the information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA.  Today’s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It’s true that I already have a course, so this is somewhat of a mock call. But the rest is real. I have a real conversation with Jaime Trull about whether she would be a good candidate for the Digital Course Academy.  It’s also true that I have never met Jaime before. I do know that she has an online business where she serves female CEOs and entrepreneurs in accounting, bookkeeping, and financials. She is a certified CPA, and she is thinking about creating a digital course.  You have two goals during the call. Goal #1 is to uncover insights, fears, concerns, challenges, wants, and needs of your ICA. Goal #2 is to determine if your idea is on the right track. During the call, I actually learned some things that I wasn’t expecting. I also ended up giving Jaime a challenge, so this won’t be the last time you hear from her.  This episode is brought to you by:  The Digital Course Academy sign up now or get on the waiting list. To find out if a digital course is right for you be sure and get The Three Behind the Scenes Secrets to Digital Course Success. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Transcript

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0:00.0

Raise your hand if you are ready to level up your business in 2023.

0:06.0

You're over the fluffy strategies and you're ready for tangible ones that actually get you results.

0:13.1

And you love tuning into my podcast, but you aren't sure which episodes you should focus on

0:19.0

after all, there are over 500 to choose from.

0:22.5

Well, I hope you have your hand raised right this minute because I have something special for you.

0:27.6

I'm introducing my brand new four question online marketing made easy quiz that's going to give you

0:34.8

a personalized playlist to catapult you into the next stage of your business journey.

0:40.8

That means you'll receive 10 episodes tailored to exactly where you are right now on your entrepreneurial

0:48.1

journey. Whether you're just starting now or you're already well into building your dream

0:52.6

business or you're ready to scale, I've got a playlist for you.

0:56.8

Your personalized playlist will also come with snackable nuggets of wisdom to get you into action

1:02.1

and a little message of encouragement from yours truly. If you've got just 45 seconds,

1:08.5

head to amyporterfield.com forward slash playlist and you could take my brand new quiz and get your

1:14.8

results in personalized playlist delivered right to your email address. That's amyporterfield.com

1:21.5

forward slash playlist. Well, hey there. Welcome back to another episode of the online marketing

1:29.1

made easy podcast. I'm your host, Amy Porterfield and I am absolutely thrilled that you're tuning in

1:35.4

today because today's show is a fun twist to the normal format. I have a special guest that will

1:43.1

be joining me. But the twist is that I'm going to take you behind the scenes with me as I conduct

1:50.0

what I call a course call and a course call is where I'm going to talk to my potential ideal

1:59.7

customer avatar and validate a course idea. So again, a validation course call is an in-depth

2:09.8

real-time conversation that you have with someone that you feel would be a good fit for the

2:15.4

digital course you want to create. So you're validating the ideas and the content that have kind of

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