280. 10 Out-Of-The-Box Customer Acquisition & Retention Strategies To Try in 2025

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 6 January 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome back to our highly anticipated roundup series, this time featuring our top 10 guest insights on boosting customer acquisition and retention. Try these tested tips on creative lead generation, qualifying high-converting customers from the get-go, and lucrative ways to keep your buyers coming back for more. I’ll set the stage for each sound bite with the guest’s name and the original episode number, so you can dive deeper into the full case study interview if an idea really hits home. And for your convenience, all the episodes are linked below in the show notes for easy, binge-able access. Let’s roll the clips! View the transcript for this episode at: https://otter.ai/u/gOGnJWYNsWtVJfSBZzsWpoZbYL0?utm_source=copy_url Links to the featured episodes: EP 234 w/ Nicki Krawczyk: https://link.chtbl.com/pFZI9mzB EP 245 w/ Keenya Kelly: https://link.chtbl.com/Rt_DlwpW EP 262 w/ Candice Ward: https://link.chtbl.com/Vy3t8idL EP 247 w/ Kiri Mohan: https://link.chtbl.com/eShxRUXL EP 274 w/ Michelle Lucchese and John Ruggiero: https://link.chtbl.com/Kkw6B6_- EP 232 w/ Amanda Shuman: https://link.chtbl.com/_bv6RqnW EP 273 w/ Jasmine Star: https://link.chtbl.com/TGlr-l24 EP 233 w/ Giulia Guerrieri: https://link.chtbl.com/XdJT_k0B EP 239 w/ Sophia Parra: https://link.chtbl.com/VZIiTjf1 EP 270 w/ Katie Peacock: https://link.chtbl.com/z9KGniwQ Check out our previous roundup episodes: Hiring Roundup: https://link.chtbl.com/cpFd5Kxw Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2 Podcast Roundup: https://link.chtbl.com/CUa_hAXC Launching Roundup: https://link.chtbl.com/jz5RbIv0 Pitching Roundup: https://link.chtbl.com/sllNCKMT Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 Conversion Roundup: https://link.chtbl.com/AYNw_c2w Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY Marketing Roundup: https://link.chtbl.com/AkgrDVmg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 280. Welcome back to our highly anticipated roundup
0:05.6	series, this time featuring our top 10 guest insights on boosting customer acquisition and
0:11.2	retention. Try these tested tips on creative lead generation, qualifying high converting customers
0:16.9	from the get-go, and lucrative ways to keep your buyers coming back for more.
0:21.4	I'll set the stage for each soundbite with the guest's name and the original episode
0:25.3	number so you can dive deeper into the full case study interview if an idea really hits home.
0:30.5	And for your convenience, all the episodes are linked below in the show notes for easy,
0:34.8	bingeable access. Let's roll the clips.
0:41.0	Welcome. in the show notes for easy, bingeable access. Let's roll the clips. Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
0:46.7	the business questions you can't Google. I'm your host, Ellen Yin. Every Monday, go behind
0:52.4	the business in a case study style interview with a leading
0:55.1	entrepreneur who shares one specific growth strategy they've tested in their own business,
1:00.5	exactly how they implemented it, and what the results and revenue were. You'll also hear
1:06.3	financially transparent insights from my own journey bootstrapping our media company from a $300
1:11.7	freelance project into millions in revenue.
1:22.6	Tip number one is from Nikki Krasik, episode 234.
1:26.5	Everyone always recommends making the customer
1:28.6	experience as frictionless as possible. But what if adding a double opt-in actually creates
1:33.6	a more engaged and higher converting community? But we have found consistently across all of our
1:40.9	brands that requiring people to do a double opt-in gets better results in the
1:46.6	long run. And it's very much anti-everything else we learn in marketing about like, oh, no, it has to be
1:53.0	frictionless. You have to make it super duper easy for them to. But we have found that when we require
	...

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