#28 Sheri Scott (Blogger) - On Sponsored Content & Running Your Own Business

Ctrl Alt Delete

emma gannon

Authors, Wellbeing, Arts, Books, Social Media, Creativity

4.6 • 1.1K Ratings

🗓️ 10 August 2016

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sheri Scott runs the blog Forever Yours Betty which started as a pop-up vintage shop and went on to becoming one of Scotland’s most well respected Fashion & Lifestyle blogs. She’s worked with brands like Boden, Topshop, GAP, Radley and Accessorize and was shortlisted for UK’s Top Stylist voted by Stylist Magazine. She also runs her own creative PR and events company specialising within the fashion, beauty and lifestyle industries. We talk personal branding, sponsored content, standing out from the crowd and the highs and lows of running your own business.

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Transcript

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0:00.0	Hello and welcome back this is episode 28 of control alt delete the podcast hosted by me
0:05.9	Emma Gannon the author of the book control alt delete how I grew up online which is available right now in all good
0:12.2	bookshops.
0:13.0	So today's guest is Sherry Scott,
0:16.0	who is the founder of the blog
0:18.0	Forever Yours Betty,
0:19.0	which started as a pop-up vintage shop back in 2011 and since then has grown and gone on to becoming
0:26.0	one of Scotland's most well-respected fashion and lifestyle blogs.
0:30.1	She has worked with brands like Bowden, Top Shop, Radley and Accessorize, and she was recently
0:35.2	shortlisted as the UK's top stylist, voted by Stylist magazine.
0:39.9	She also runs her own creative PR and Events Company, which specializes within the fashion,
0:44.7	beauty and lifestyle industries.
0:46.9	We talk personal branding, sponsored content, standing out from the crowd and the highs and
0:51.6	lows of running your own business and working for yourself.
0:55.0	So I hope you enjoy this episode. Here it is.
1:02.0	Hi Sheru! Hi Emo! This is so nice to catch up with you again after our spending
1:08.6	time together in France recently. I've been so excited to come in your podcast I'm a huge fan. I have so many
1:16.2	questions to ask you about self motivation and you know running your own thing. Obviously you have a
1:22.2	blog, Forever Your yours Betty and I
1:24.0	wondered I mean as listeners can pro tell you're from Glasgow. Yes yes and what
1:28.6	that's like as a community over in Glasgow there's this myth about how you have to be in London and it's not
1:34.3	true.
	...

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