#28: Richie Norton,Co-Founder PROUDUCT—an INC, Top 40 Under 40, Best Selling Author
Next Level Pros
Chris Lee
4.7 • 165 Ratings
🗓️ 25 August 2023
⏱️ 65 minutes
🧾️ Download transcript
Summary
Introducing a thought-provoking episode of the Founder Podcast featuring Richie Norton, the author of "The Power of Starting Something Stupid." In this captivating conversation with host Chris Lee, Richie shares his journey from growing up in San Diego to becoming an entrepreneur and making impactful moves across the globe. He recounts how a seemingly "stupid" idea of selling irregular-sized watermelons led to an early entrepreneurial lesson and reflects on the subtle ways he learned not to trade time for money. Richie's unique perspective on life and business comes from experiences like starting a cashmere business in Mongolia, a taxi company in Samoa, and a pig farm in Cambodia. Richie explains the concept of "Gavin's Law" which urges us to live to start and start to live, embracing creativity and taking risks along the way. He emphasizes the importance of aligning actions with values, debunking the myth that we have endless time to achieve our dreams. HIGHLIGHTS "You're going to be working your whole life. You said your job right now. And I get that I'm super privileged in this way... I had the privilege of having, you know, mom and dad in the home that showed me that." "I was actually taught how to be an entrepreneur. And it was subtle. And I learned how to not have to trade my time for money. And it was subtle." "You actually can't fly without that little string... you don't, I mean, it just kind of flops around on the ground." TIMESTAMPS 00:00: Introduction 01:43: Making Money 07:30: Business In Mongolia 10:38: The Power Of Starting Something Stupid 15:30: Live To Start, Start To Live 20:38: Continued Growth 22:41: Sacrifices 27:28: Living In The Present 33:46: Having A Working Title 35:27: Writing A Book 42:00: Book Pitch 51:17: Self Mastery Ve Self Management 57:05: Advice To Younger Self CONNECT Move From Distraction To Action with Richie's FREE Time Tipping Toolbox! Download now-http://richienorton.com/time
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Transcript
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| 0:00.0 | I was actually taught how to be an entrepreneur and it was subtle and I learned how to not have to |
| 0:06.2 | trade my time for money and it was subtle and I had the privilege of having you know |
| 0:11.6 | mom and dad in the home that showed me that I'm not going to downplay that. |
| 0:18.3 | What's up, founder nation? Hey, I just wanted to first and foremost before we jump into this episode. Just thank you so much for all the many listeners, all the many downloads. I cannot believe the response to this podcast. |
| 0:33.0 | When I launched the thing two and a half months ago, |
| 0:35.2 | I had no idea the momentum that this thing would create |
| 0:39.6 | from the incredible guests to so many listeners. I've had so many |
| 0:43.2 | you guys reach out to me directly and thank me and give me so many great |
| 0:46.7 | testimonials of what you've been able to take from this podcast. First and |
| 0:50.4 | foremost, thank you for being such a loyal listener. Thank you guys for bringing so much value into my life because the reality is the reason I do this is for you to hear the feedback. |
| 1:02.0 | So if you aren't following me already on |
| 1:04.3 | Instagram it's at Chris Lee QB like quarterback at Chris Lee QB make sure you go ahead and |
| 1:11.0 | give me a follow you're gonna see all my different posts there. |
| 1:14.6 | You're going to be able to see little short clips |
| 1:16.5 | from different episodes. |
| 1:17.8 | So be sure to be giving me a follow there. |
| 1:19.9 | Also, October 17th, 18th, and 19th, I am going to be hosting a remarkable mastermind right here at my house, right here at the founder's studio. |
| 1:32.0 | This is where Solgen was launched where it was nurtured and |
| 1:35.2 | created for two and a half years before finally we left and eventually had a |
| 1:39.2 | nine figure exit. So we're going to be doing this mastermind. We're keeping it to 10 people. |
| 1:43.4 | Right now I actually already have six seats filled. |
| 1:45.6 | I have so many people that have been reaching out to me. If you are interested in |
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