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This is the way I heard it.

Bob was confused.

In his office, Santa man named Joe, with a product that cleaned wallpaper.

Joe wanted to advertise his product on Bob's show,

but Joe had no money to pay for a commercial.

Moreover, Joe didn't seem to understand that Bob's audience

was comprised mostly of seven-year-olds.

So Bob's confusion was completely understandable.

Even if you could afford to advertise on my show said Bob,

why would you want to? Why would a kid want wallpaper cleaner?

These were fair questions all posed with a measure of incredulity

entirely appropriate for the moment at hand.

Because not only did Joe have no advertising budget,

he wanted Bob himself to actually demonstrate the product on television

...