279: 5 Types of Rich Relationships That Fuel Your Success with Selena Soo

She Means Business Show

Carrie Green

Womenledbusiness, Femaleceo, Entrepreneurship, Womanceo, Business, Femaleentrepreneur, Businesswomen, Womeninbusiness, Marketing, Womenentrepreneur, Womanentrepreneur

4.9 • 628 Ratings

🗓️ 22 April 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on the She Means Business Show, I’m joined by the incredible Selena Soo: publicist, entrepreneur, and author of the brilliant new book Rich Relationships.

Selena has built a 7-figure business through the power of authentic, intentional relationships, and today, she’s breaking down exactly how you can too (even if you're an introvert, don't know where to start, or feel like your network is tiny).

In this episode, Selena and I dive into:

The 5 relationship types every entrepreneur needs to succeed
How Selena went from charging $4k/month to building a 7-figure business
What most people get wrong about networking (and how to make it feel natural)
The 'Top 40' method to grow your business through connection
How to activate your network without being salesy or awkward
The Six Circles of Connection that help you know who to let in (and who to let go)
What to do when a relationship is holding you back or draining your energy

Read the full show notes >

Transcript

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0:00.0	You have to remember that one rich relationship is more powerful than 100 casual connections.
0:05.7	That's just the magic of it. And that's literally like how I ended up a blooming Buckingham Palace.
0:11.1	I think we're at a time where we could be more intentional and proactive than ever before to actually build these relationships.
0:17.1	The red flags are not obvious from day one. There're things are revealed over time. And so you're not
0:22.5	responsible for letting misaligned relationships in your life, but you are responsible if you
0:27.8	choose to let them stay.
0:32.9	Hello, I am so excited right now because I am joined by the amazing Selena Sue.
0:38.9	Selena, thank you so much for being here.
0:41.1	Hello, hello.
0:41.9	I'm so thrilled to be here.
0:43.4	Firstly, congratulations on your new book, Rich Relationships.
0:46.3	First, I love that title, by the way.
0:48.2	Thank you.
0:49.1	Yeah, it just came to me one day and I'm like, this is it.
0:52.3	You know, checking, make sure no one's got the trademark.
0:54.9	Yeah, got it in.
0:56.3	That's the magic right there.
0:57.5	I love it when that happens.
0:58.6	I feel like it doesn't happen to me very often.
1:00.1	But when it does, I'm like, yes, like this is meant to be.
1:03.9	I am so excited to chat to you about rich relationships and what it means and what it is
1:09.0	because you and I, we were doing something
	...

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