278: What Makes a Good Pitch (and a Very Bad One)
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing
4.8 • 12.3K Ratings
🗓️ 29 July 2019
⏱️ 46 minutes
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Summary
Transcript
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| 0:00.0 | Composing the perfect pitch is an art. |
| 0:03.5 | You have to know yourself, your business, |
| 0:05.5 | and your offer so well, |
| 0:07.4 | and then be able to extract the information |
| 0:09.8 | that is most important to the person |
| 0:11.4 | or business you're pitching it to. |
| 0:13.3 | The perfect pitch is engaging and informative, |
| 0:15.7 | and it inspires interests or better yet action. |
| 0:19.3 | I've seen a whole spectrum of pitches |
| 0:21.8 | in the Gold Digger podcast inbox. |
| 0:23.9 | Let me tell you, some are excellent. |
| 0:26.1 | They tell me about the potential guest with ideas |
| 0:28.4 | for their episode, a glance at their audience, |
| 0:30.4 | and how it all ties into the overall mission |
| 0:32.9 | and the brand of the show that I've built. |
| 0:35.2 | Then there are some really, really terrible pitches. |
| 0:38.5 | Like I can tell, they're just copy and pasted |
| 0:40.8 | and sent out in mass to show after show. |
| 0:43.8 | Sometimes even forgetting to sub the correct name |
| 0:46.9 | of the podcast, today's guest knows what makes a great pitch. |
| 0:51.0 | Jules Peary is the co-founder and CEO |
| 0:53.6 | of the product launch platform called The Grommet. |
... |
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