278: What Makes a Good Pitch (and a Very Bad One)

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 29 July 2019

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Composing the perfect pitch is an art.

You have to know yourself, your business, or your offer SO well, and then be able to extract the information that is most important to the person or business you’re pitching. The perfect pitch is engaging and informative, and it inspires interest or better yet, action.

Today’s guest knows what makes a great pitch. Jules Pieri gets thousands of pitches a day as the Co-Founder and CEO of the product launch platform called The Grommet. Do products like FitBit, OtterBox, SodaStream, and S’well sound familiar? Jules and the discovery team at The Grommet have helped make those a household name.

With her experience, you know she’s seen some awesome pitches, and some not-so-awesome. Jules is here to share her advice for a great pitch, especially when it comes to the product world, but also how her advice applies across the board. We also chat about innovation and standing out in a crowded market.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/goodpitch/

Transcript

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0:00.0	Composing the perfect pitch is an art.
0:03.5	You have to know yourself, your business,
0:05.5	and your offer so well,
0:07.4	and then be able to extract the information
0:09.8	that is most important to the person
0:11.4	or business you're pitching it to.
0:13.3	The perfect pitch is engaging and informative,
0:15.7	and it inspires interests or better yet action.
0:19.3	I've seen a whole spectrum of pitches
0:21.8	in the Gold Digger podcast inbox.
0:23.9	Let me tell you, some are excellent.
0:26.1	They tell me about the potential guest with ideas
0:28.4	for their episode, a glance at their audience,
0:30.4	and how it all ties into the overall mission
0:32.9	and the brand of the show that I've built.
0:35.2	Then there are some really, really terrible pitches.
0:38.5	Like I can tell, they're just copy and pasted
0:40.8	and sent out in mass to show after show.
0:43.8	Sometimes even forgetting to sub the correct name
0:46.9	of the podcast, today's guest knows what makes a great pitch.
0:51.0	Jules Peary is the co-founder and CEO
0:53.6	of the product launch platform called The Grommet.
	...

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