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Be Well by Kelly Leveque

278. Setting New Standards in the Beauty Industry with Gregg Renfrew, the Founder of Beautycounter #FabulousFriends

Be Well by Kelly Leveque

Kelly Leveque

Education, Nutrition, Alternative Health, Self-improvement, Health & Fitness

4.8 • 1.4K Ratings

🗓️ 8 December 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Let's welcome my friend Gregg Renfrew, founder of Beautycounter and a true pioneer of clean beauty, to today's podcast. She founded Beautycounter in 2011, charting an innovative and deeply personal path for clean beauty. 

A champion of the people – Gregg continues to set the highest standards for safety as she pushes the industry forward, testifying in front of Congress to advance legislative reform so that everyone has access to safer products.

She's also inspiring a community of thousands of women to demand better for themselves by supporting women's entrepreneurship. She's led Beautycounter's growth as it's launched more than a hundred safe, award winning products – ultimately building an omni-channel business that's proven that clean beauty isn't just a trend. It's here to stay.

In this conversation, we delve into Gregg's pioneering work in clean beauty, what to avoid and prioritize in your beauty products, the growth of Beautycounter, and how her unwavering standards are shaping the future of beauty. It's an episode filled with inspiration, advocacy, and a vision for a cleaner, healthier world. I am so proud to share Gregg’s incredible impact with you, and grateful to have access to products that will be go-tos for me and my family for years to come.

We also cover:

(00:02:14) The Inspiration Behind Beautycounter

(00:08:41) The Beginnings of Beautycounter

(00:14:56) Why There’s a Lack of Regulation in the Beauty Industry

(00:23:08) Beautycounter’s Standards in Manufacturing & Traceability

(00:32:38) How To Simplify & Prioritize Your Clean Beauty Products

(00:38:12) Powering Up Women & Creating Impact

(00:50:01) What’s on the Horizon for Gregg & Beautycounter

This episode is brought to you by:

BWBK Protein Powder | Get $10 off your order with PODCAST10 at bewellbykelly.com.

AG1 | Get a FREE 1-year supply of Vitamin D3K2 AND 5 free AG1 Travel Packs with your first purchase at drinkAG1.com/bewell.

Vuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kelly.

Cozy Earth | Get 35% off site wide when you use the code BEWELL at cozyearth.com.

Resources:


Connect with Kelly:

    Transcript

    Click on a timestamp to play from that location

    0:00.0

    So when you'll see a clean brand, they'll often say that, but that's the easiest thing you can do is removing chemicals of concern.

    0:06.1

    And we've been doing that now for a very long time.

    0:08.8

    The harder part is actually changing the whole industry in the world.

    0:14.0

    And what I mean by that is looking underneath removing of chemicals

    0:18.1

    to do things like are ingredients being ethically

    0:21.1

    and responsibly sourced?

    0:22.2

    Are you testing for, you know, asbestos and talc or, you know, these, you know,

    0:26.6

    persistent P5 chemicals like, are you doing the testing?

    0:29.1

    Are you actually trying to go in and be part of longstanding change.

    0:35.0

    Let's welcome my friend Greg Renfrew, the founder of Beauty Counter and the true pioneer of clean beauty to today's podcast.

    0:46.0

    She founded a beauty counter in 2011 and charted an innovative path for clean beauty.

    0:51.0

    Greg continues to set the highest standards for safety as she

    0:53.7

    pushes the industry forward, testifying in front of Congress to advance

    0:57.3

    legislative reform so that everyone has access to safer products. She's also

    1:01.9

    inspiring a community of thousands of women to

    1:04.4

    demand better for themselves by championing women's entrepreneurship and she's

    1:08.9

    led Beauty Counter's growth as it's launched more than a hundred safer award-winning products,

    1:13.6

    ultimately building an omni-channel business that's proven that clean

    1:17.4

    beauty isn't a trend, it's here to stay.

    1:19.7

    Oh, Craig, it's so great to have you on the show. I've been wanting to do this for so long.

    1:27.0

    I can think back to our breakfast at Farm Shop, which was like right after Sebastian was born

    1:33.0

    and I cannot believe he's five.

    ...

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