278: How I built a $200M company out of nothing: Daina Trout, Founder Health-Ade

Women's Wellness ON AIR WITH ELLA

Ella Lucas-Averett

Education, Health & Fitness, Fitness, Self-improvement, Alternative Health

5 • 699 Ratings

🗓️ 3 September 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I had no idea what I was getting into, but I did it anyway. - Daina Trout

10 years ago, Daina, her husband, and her best friend tried to launch a hair loss prevention product when they landed on something completely different: a brand of homemade kombucha they called Health-Ade.

After months of selling at a local farmer's market, the three co-founders quit their jobs to pursue Health-Ade Kombucha full time. Today, Health-Ade brews more than 120,000 bottles of Kombucha every day, and does close to $200 million in sales.

Daina shares:

The unexpected history behind Health-Ade kombucha
How to start ANYTHING in the face of uncertainty
The hardest part about working with friends and loved ones - and how to do it successfully
Daina's take on the tendency to "glorify the hustle"
What she did when she found herself miserable and completely overwhelmed
Her current obsession: EDUCATED, A Memoir by Tara Westover

SHOW NOTES & LINKS: https://www.onairella.com/post/278-daina-trout

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Transcript

Click on a timestamp to play from that location

0:00.0	it feels logically like you've got to be prepared, maybe even perfectly prepared to do something
0:05.4	right. But in truth, that's not really it. Every day that goes by, that's a day that's gone from
0:10.9	your life, you're never going to get it back. So like, if you're not doing the thing you want to do,
0:14.4	what's the point? Because nothing works out the way you plan, I think planning and preparation
0:19.9	is highly overrated.
0:26.2	Welcome. You're on air with Ella where we share simple strategies and tips from people who are doing
0:31.4	something better than we are, whether it's wellness or relationships to just living better
0:36.6	and with more energy or changing your
0:39.1	mindset to accomplish more in your own life and succeeding however you define it. This is where we share
0:44.9	the best of what we're learning from the experts and we're learning more every day. Live better. Start
0:50.5	now. Let's go. Hey, you're on air with Ella. And today I am talking to someone. I mean,
0:58.7	honestly, I'm excited whenever I talk to my guest, Dina, but I'm as excited as if I were speaking to
1:06.1	the inventor of coffee. Wow. Well, that is amazing. And I am that excited to talk to you, too.
1:13.6	Diana, could you tell everybody who you are and what you do? Sure. Hi, everyone. I'm Dina Trout.
1:19.9	I'm one of the three co-founders of Health Aid, kombucha. We are based in Torrance. And let's see,
1:26.2	I led the company as CEO for its first 10 years.
1:30.0	We started the business about 10 years ago.
1:31.9	And I recently moved into a new role called Chief Mission Officer when we sold the business.
1:37.2	So that's me.
1:38.4	I've got two sons.
1:39.2	I live in PV, happily married, you know, love to do yoga and stuff like that.
1:43.2	We can talk all about it.
	...

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