#278: 3 SIMPLE Words To Get Clients And Referrals – Works Every Time
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 27 August 2025
⏱️ 14 minutes
🧾️ Download transcript
Summary
What if just three simple words could double your portrait orders—without feeling pushy? In this episode, I'm teaching you the "by the way" technique, a powerful tool that turns happy clients into bigger sales and glowing referrals. No pressure, no gimmicks—just genuine service that transforms your bottom line.
Used right, this one phrase can change everything.
• Why "by the way" works so well—and when to say it
• Real examples that added $2K+ to portrait orders
• How better service leads to bigger sales (and more joy)
Try this once, and you'll never sell the same way again.
RESOURCES:
Photography Business Tools to Get Started
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.
www.photographybusinessinstitute.com/boutiquebreakthrough
Transcript
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| 0:00.0 | What if three simple words could turn your $800 portrait order into a $2,500 plus order without feeling salesy at all? |
| 0:10.7 | These three words are so simple, your clients will thank you for saying them. |
| 0:15.3 | And when you use them the right way, they can double or even triple your average order. |
| 0:20.8 | The words, buy the way. I know it almost |
| 0:24.2 | sounds too simple, but once you hear how to use this technique, you'll never sell the same way |
| 0:30.3 | again. My student, Heather, took what was going to be three business portraits and turned it |
| 0:36.4 | into a $5,706 order by using this one technique. |
| 0:42.0 | I'll show you exactly how I discovered these three magic words, why they work so well psychologically, |
| 0:49.0 | and then how to use them in a way that feels natural and helpful, not pushy or awkward. Plus, I'll give you real |
| 0:55.7 | examples I use with my clients and I'll show you the map on how this one technique can |
| 1:01.8 | transform your entire business. Let's dive in. Hey there, my name's Sarah Petty and I went from a stressed |
| 1:10.3 | out, overworked mama with three babies |
| 1:12.3 | to be named one of America's most profitable photographers without working my kids' lives away. |
| 1:19.5 | Now I'm the founder of the Photography Business Institute where we provide guided support from start to |
| 1:25.1 | finish, whether you're a beginner photographer dipping your toes in |
| 1:28.6 | or a more advanced photographer with big income goals. Each week on this podcast, I'll show you how |
| 1:35.6 | to find and serve photography clients in a world where we can keep it free thanks to everyone |
| 1:41.8 | having a digital camera in their pocket. Take the first step to adding more |
| 1:46.9 | joy and profit to your life by downloading your free photography business tools at |
| 1:52.1 | Photography Business Institute.com. Before I ever picked up a camera, I was desperately trying to land my |
| 2:00.2 | dream job as a marketing director. |
| 2:02.4 | But every ad agency that I talked to told me the same thing. You need sales experience first. |
... |
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