Don't always think like, oh, I'm going to leave these digital strategies or a push because I can't hire someone.

I can't do this. Start. Start somewhere.

Helping business leaders grow themselves, their team, and their profits.

This is on-trail leadership. Now, here's your host, Ken Coleman.

Coming to you from the music city, this is the broadcast of leaders, by-leaders, four leaders.

Thank you so much for joining the conversation. Here's what we've got coming up for you.

Dara Treceder is the chief marketing officer for GE Business Innovations.

Unbelievable, lady. I'll tell you more about her in just a moment.

And then we're going to bring you some of Dave Ramsey's keynote talk at Summit 2018,

the topic specifically on market disruption. And we're going to give you some great free resources.

Here we go. As I said, Dara Treceder is one of the most impressive ladies I've talked to in a

long time. This is just a bit of her accolade. She was recently named one of the 30 most

inspirational women to watch in tech by Inc Magazine and Forbes Recognizer as one of the nine

marketing experts that chief marketing officers need to be aware of. So that's high, high praise.

Delightful lady, full of energy. A lot of great conversation and practical items coming

your way on disruption. Here is my conversation with Dara.

Dara, it's great to have you with us. And I'm really excited about the things that you espouse.

The ideas we're going to talk about. And I want to start with something that the team,

the research I've got here in front of me, a statement, if you will, that is attributed to you.

And I want you to teach on it because I think it's going to hit a real pain point for our listeners.

And you say there's a growth gap. And I think a lot of people understand the idea of the growth gap.

They may see it, they may feel it. And yet they're not quite sure how to innovate,

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