277. How a Self-Published Book Attracts $50K Clients Through Amazon + Word of Mouth

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 16 December 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if writing a book could triple your rates and position you as the top expert in your field? Today’s case study explores how a self-published book became the ultimate lead generator for Abi Prendergast’s service-based business. Abi is the creator of Day #1 Evergreen, the evergreen funnel system that has helped clients generate up to $1.8 million annually — without the stress of live launches. But it wasn’t her system that put her on the map—it was the book she wrote about it. In 2023, Abi turned her proven framework into a book designed to position her as the go-to expert in evergreen strategies. With a small email list of just 800 subscribers, her book gained traction almost entirely through Amazon and word of mouth recommendations. The result? Dream clients started reaching out to hire her and ask her to speak in rooms she never imagined being in, Abi’s evergreen funnel service tripled in price to $50K while staying in demand, and she began generating $1-2K per month in passive course sales—all without ads or a large audience. If you play in the high ticket space, discover how a self-published book can amplify your authority and sell out your services. View the transcript for this episode at: https://otter.ai/u/mixuJmG8eHVWvu9NOk-rFHfNYgU?utm_source=copy_url Thank you to our sponsors! Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide. Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Abi: www.aptcontent.co.uk IG: @aptcontent https://www.linkedin.com/in/abi-prendergast-2a5953b1/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivakulta CEO, episode 277. What if writing a book could triple your rates
0:05.4	and position you as the top expert in your field? Today's case study explores how a self-published
0:10.8	book became the ultimate lead generator for Abby Prendergast's service-based business.
0:16.1	Abby is the creator of Day 1 Evergreen, the Evergreen funnel system that has helped clients generate up to
0:21.6	$1.8 million annually without the stress of live launches. But it wasn't her system that put her on the
0:28.0	map. It was the book she wrote about it. In 2023, Abby turned her proven framework into a
0:33.9	self-published book designed to position her as the go-to expert in Evergreen
0:37.9	Strategies.
0:38.8	With a small email list of just 800 subscribers, her book gained traction almost entirely through
0:44.9	Amazon and word of mouth recommendations.
0:47.9	The result?
0:48.9	Dreamed clients started reaching out to hire her and ask her to speak in rooms she never
0:53.0	imagined being in.
0:54.5	Abby's Evergreen Funnel Service tripled in price to $50,000 while staying in demand,
0:59.6	and she began generating $1,000 to $2,000 per month in passive core sales, all without ads or a large audience.
1:06.9	If you play in the high ticket space, discover how a self-published book can amplify your
1:12.0	authority and sell out your services. Welcome to Cubicle to CEO, the podcast where we ask
1:21.3	successful founders and CEOs, the business questions you can't Google. I'm your host, Ellen
1:27.0	Yin. Every Monday, go behind the
1:29.2	business in a case study style interview with a leading entrepreneur who shares one specific
1:34.0	growth strategy they've tested in their own business, exactly how they implemented it,
1:39.3	and what the results and revenue were. You'll also hear financially transparent insights from my own journey
	...

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