276. Innovation with a Shopify Managing Director with Lynsey Thorton

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 961 Ratings

🗓️ 15 July 2021

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ep. 276:

Our special guest today is Lynsey Thornton, Managing Director of US West @ Shopify. With a background in design, project management, and business, she focuses on building high capacity, cross-functional teams in growing tech companies. She created the first-ever UX Research team and as her focus shifted, she moved into the role of General Manager for Core Product, building the company’s flagship product along the way. She is currently focused on scaling Shopify in the United States by enabling independence and success for entrepreneurs in the entire Region.

Lynsey discusses how listening to the Shopify audience and innovating early in the Pandemic not only assisted countless businesses to get online for the first time but further solidified the Shopify brand by supporting small and local businesses. From showing up for your audience to pivoting and providing a better experience than Amazon, to continuing to invest to remove any obstacles that your consumers face. Listen in, you'll want to hear how you can innovate and better connect with your audience.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

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Thank you so much! xo, Jacqueline and Minna

Transcript

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0:00.0	This episode is brought to you by the Shop One in Five Pledge.
0:03.2	We believe that when you purchase from a small online or offline business,
0:06.8	your dollar goes further.
0:09.2	Hey friends, Meena and I created the Shop One in Five Pledge, and we're inviting you to take it with us.
0:15.2	It's a commitment to make one in five of your purchases from a small business, online or offline.
0:21.0	It's a way to make an impact together where and when it matters most because the
0:25.7	truth is your purchasing power matters now more than ever.
0:30.3	Head to shop one in five.com to take the pledge.
0:35.0	Make that commitment to shop 1 in 5 of your purchases
0:37.4	towards a small business.
0:38.9	We also invite you to shop the directory
0:40.6	if you don't know where to find other small businesses it's right there on the
0:43.2	page and we're asking for you to share the pledge. Imagine each of us told three to four people
0:50.0	about the Shop One in five pledge. It would be an incredible in life-changing for so many small businesses.
0:56.4	Tell your friends, your family, and your social network. It costs nothing extra and makes a world of difference.
1:05.0	Our purchases have the ability to change lives. Okay, let's jump in.
1:07.0	Welcome to the Product Boss Podcast, where we help product-based businesses grow their
1:16.2	sales and improve their strategies.
1:19.0	Hey everyone, I want to introduce you to my co-host and Viz Bestie, Mina Kula Cusita, an Amazon
1:27.0	Guru that has built a multi-six-figure product-based business.
1:31.1	In introducing the other half of the product boss, Jacqueline Snyder, she has helped
1:36.2	launch and grow over 500 fashion apparel and accessory brands, even one of her own. And together, we share our inventory of secret weapons that will help you dig deep and do the work it takes.
	...

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