276: How Zakia Blain of FBF Body Determines When To Pivot In Business REWIND
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 18 November 2021
⏱️ 54 minutes
🧾️ Download transcript
Summary
In this rewind episode, Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot.
Her company started with a fitness challenge, and when her doctors told her that she couldn’t work out anymore due to an illness, she pivoted into shapewear.
Then, when the pandemic hit and people were not going outside and didn’t need as much shapewear, FBF Body pivoted into athleisure apparel.
FBF Body’s highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so.
On this episode, Zakia shares:
- How she builds anticipation for her products
- How she manages and plans out her inventory seasons in advance
- Her monthly drop technique for new items and so much more
Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube
This episode is brought to you by:
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Guest Social Media Info
Side Hustle Pro – @sidehustlepro
FBF Body - @fbfbody
Zakia Blain - @zakiablain
Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 0:07.1 | side hustle from passion project to profitable business. |
| 0:10.9 | And I'm your host, Nikaela Matthewsekome. |
| 0:13.8 | So let's get started. |
| 0:15.8 | All right, hey, hey, welcome, welcome back everyone to the Side Hustle Pro Show. |
| 0:21.7 | It's Nikaela here and today in the guest chair we are back with another top five favorite |
| 0:28.6 | guest of Side Hustle Pro. |
| 0:30.3 | We're doing an update episode with Zakiya Blane of FBF Body. |
| 0:35.8 | So the last time we spoke was in 2019 and it was episode 150. |
| 0:41.3 | If you haven't listened to it, you need to go back and we talked about your journey from |
| 0:46.8 | working in banking, teaching, having to leave due to a brain disorder, starting FBF fitness |
| 0:53.8 | as a challenge and then eventually expanding into FBF body with shapewear and just taking |
| 1:01.3 | on a life of its own. |
| 1:02.8 | So tell us, it's been two years since I've seen so much more is going on. |
| 1:10.5 | So I'm going to let you take it from here and update us on who is Zakiya and what do |
| 1:15.3 | you do right now in your business. |
| 1:17.5 | So, hi everybody, thank you Nikaela for having me back. |
| 1:24.9 | It's always fun to sit down and talk to you and I can't believe it's been two years. |
| 1:29.7 | Let's start off with it. |
| 1:32.2 | It seems like last year was kind of just like a whirlwind for everybody. |
| 1:37.1 | And so FBF body is still doing its thing. |
| 1:41.6 | It's still FBF bodying as it is now, right? |
... |
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