Hello and welcome to the Pink Bike Podcast.

My name is Henry and I am joined by Dario and Kaz to give some of the Lucas, warmest takes

in mountain biking as we discuss some of your questions, the news.

And we've got a bit of a discussion today because we're going to talk about how the bicycle

industry works. Kaz, you've been sending tech editors all around the world going to exciting

press camps for products that might, well, may or may not be coming out in the

near future. What is it about the early part of the year that everyone is so crowded to get

products out? Surely it would make sense to spread them out of it. Yeah, it would be nice if they

spread out a little bit. But I think we have Seattle has kind of become, over the last few years,

Seattle has become a more important trade show. It's's kind of I'd say the importance of Seattle has abden flows over the years but

nowadays it kind of seems like it's back to what it used to be where springtime is really the kickoff

to the bike season eastern northern hemisphere and so all the companies want to have their products

launched at or around Seattle just so that they're getting the most eyeballs. People are excited.

New stuff at springtime. You know, what's the latest and greatest? So, yeah, we have a lot of products. They're going to be launched very soon, you know, starting basically like mid-March

through mid-April. There's so many new products on the way. But it seems like there's also a

strange thing where the week before Siotter is now the busiest thing

because people don't want to get buried in Siotr. Yeah. And you get there and there's nothing

actually really to do. Exactly. Like if I was a company, I'd wait maybe until the week after

Seattle. I don't know. There's definitely a lot of dates that stack up and there's no master

calendar for these companies to coordinate like things through the rumor mill and things they can figure out. But, you know, if, say, specialized launches a bike on one day and Trek launches

it on the same day, that's kind of a big, I think they try to avoid, but they're obviously

not actually talking to each other. So there's lots of just kind of like figuring out when

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