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Trading Secrets

276. Blake Horstmann & Giannina Gibelli Return! From parenthood and wedding planning to talking finances in therapy, BTS of navigating new content-spaces, growing as a family, and what’s next Episode Description:

Trading Secrets

Audioboom Studios

News, Education, Business, Self-improvement, Entrepreneurship, Business News

4.95.7K Ratings

🗓️ 2 February 2026

⏱️ 60 minutes

🧾️ Download transcript

Summary

This week, Jason is joined by two people who have grown in this space together and are now building life side by side in the business and personally,  Giannina Gibelli and Blake Horstmann!
You know Giannina from Netflix’s Love is Blind and Blake from The Bachelorette and Bachelor in Paradise, but what’s really exciting is the chapter they’re in right now. They are parents, got engaged, planning a wedding and recently started co-hosting different and together, which means they’re not just sharing a life, but sharing ideas, goals, and building something as a team. 
Blake and Giannina open up about what getting engaged looked like after becoming pregnant, how Blake chose the ring (and the conversation around diamonds vs. lab-grown), and how their spending habits have evolved over the years. Giannina shares how motherhood has reshaped her content and brand partnerships, including behind-the-scenes insight into some of their biggest deals, the noise that comes with the mom-content space, and how they protect their peace—and their child. They also dive into the financial realities of having a baby, talking money in therapy, Blake’s loyalty to Southwest Airlines, the time, energy, and investment poured into their home, and why the nightclub industry is currently struggling. From navigating the “love tax” when booking wedding vendors to refusing to compromise on what they truly want (with a little girl math sprinkled in), they reflect on what the future holds in entertainment—and the advice they’d give their younger selves.
Blake and Giannina reveal all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Giannina Gibelli & Blake Horstmann 

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Transcript

Click on a timestamp to play from that location

0:00.0

When you fly Emirates on business, you can relax from the start.

0:04.3

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0:08.5

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0:13.1

It's exclusive for Emirates First and business class travellers.

0:16.7

And with world-class service in the Emirates lounge and exceptional comfort on board,

0:21.6

it's just a better way to do business.

0:23.8

Book now on emirates.com.

0:41.2

Welcome back to another episode of Trading Secrets.

0:45.2

Today's episode feels more like sitting down with friends than doing an interview because we're joined by Gianina, Jebeli, and Blake Horseman.

0:49.4

Two people have grown in this space together and are now building life side by side in the business

0:56.7

and personally. You know Gianina from Netflix Love is Blind and Blake from the Bachelorette

1:01.8

and Bachelor in Paradise, but what's really exciting is the chapter they're in right now.

1:06.4

Their parents, they're planning a wedding. They of course got engaged. They recently started co-hosting

1:11.9

different work together, which we'll get into and hosting, which means they're not just sharing

1:17.0

life. They're sharing ideas, goals, and building something as a team. We sat down with them not

1:22.8

too long ago and got into the ins and outs. What's it's like moving in together. The finances is a couple. Building a business. How much you made before shows, what you're making now, the DJ career and all. We have so much to hit on from the finances of a wedding. What is a ring cost? What does life look like today? How do housing costs play into the game? Who pays for what? There's so much

1:45.4

shit to talk about. Cheena and Blake, thank you for being on trading secrets. Yeah. Let's go. You guys are back. Man, after saying all that, I'm like, man, a lot has happened over the last like three years. Oh, I can. It's insane. That's a great segue. Let me tell you what's happened. Well, you guys, you moved in October 22.

2:01.7

You came on this podcast.

2:03.0

We don't know if you guys remember,

2:04.0

but we played a game of like, That's a great segment. Let me tell you what's happened. Well, you guys, you moved in October 2020.

2:18.7

You came on this podcast. I don't know if you guys remember, but we played a game of like, how much do you think is on each other's credit card per month? How much do you guys make for month? Do you have a joint bank account? How much do you want to make? We made that March 2024, you have a baby together. Keith, the most beautiful baby in the world.

2:19.3

October 2024, you have a baby together. Keith, the most beautiful baby in the world. October, 24, you get engaged.

...

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