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forward slash 1MW. Today we have the privilege of speaking with Charles Duhik. He's an author that I've been interested in for years and years.

He's a distinguished journalist.

He's someone who, I mean is a graduate of Yale Yale University of Harvard Business School.

He has this great ability to blend intellectual rigor with great storytelling. His Pulitzer Prize winning journalist is for his part in the I economy,

which was a series of pieces examining the global economy through the lens of Apple.

He's probably best known for the power of habit, which spent just 50 weeks or more on the New York Times bestseller list resonating with leaders

worldwide.

But as we sit down with Charles today, we're not just engaging with a

journalist or an author but someone who has a rare ability to try to translate complex ideas into practical

wisdom is written a new book called Supercommunicators, which definitely has my attention.

By the end of today's episode, you will understand what that is, why being one matters, and some very clear and simple things you can do immediately

to be able to put that into action.

So with that, let's get to it. I'm going to. Let's start with a succinct summary. What is supercommunicators about and why does it matter so much right now?

Well, supercommunicators are about why some people are so much better at connecting with other people and particularly through conversation.

Right, if I was to ask you, you know,

if you were having a terrible day,

who would you call that you know would make you feel better?

...