275. Negotiation Strategies That Make This Creator $130K A Year In Brand Partnerships

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 2 December 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s case study centers on a highly requested, sparsely covered topic on our podcast: adding sponsored brand deals as a revenue stream to your business. In our conversation with Lisette Calveiro, CEO of Influence with Impact, we specifically lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships this year alone — accounting for 20% of her 2024 revenue. Lisette breaks down all the overlooked pricing factors beyond views and follower counts that net her higher rates and give her leverage in negotiations with brands, as well as reveals transparent insights on creator earnings and recent brand deals. View the transcript for this episode at: https://otter.ai/u/QEba4T4H01Wl1e3ewK0O75djK9U?utm_source=copy_url Thank you to our sponsors! Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Lissette: www.influencewithimpact.co/services @lissettecalv @influencewithimpact Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 275.
0:03.2	Hey friend, a quick heads up before we dig in.
0:05.5	We unfortunately experienced some technical difficulties with the first few minutes of
0:09.4	Lissette's audio in post-production.
0:11.0	So please bear with us if it sounds a bit glitchy at the beginning.
0:14.7	The quality goes back to normal about five minutes in.
0:17.9	Today's case study centers on a highly requested sparsely covered topic on our podcast,
0:23.3	adding sponsored brand deals and brand partnerships as a revenue stream to your business.
0:27.7	In our conversation with Lissette Calverro, CEO of Influence with Impact, we specifically
0:33.1	lean into the pricing and negotiation strategies that generated her $130,000 from brand partnerships
0:40.0	this year alone, accounting for 20% of her overall 2024 revenue.
0:45.7	Lissette breaks down all the overlooked pricing factors beyond views and follower accounts
0:50.5	that net her higher rates and give her leverage in negotiations with brands, as well as
0:55.6	reveals transparent insights on creator earnings and recent brand deals.
1:02.8	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:08.5	the business questions you can't Google. I'm your host, Ellen
1:12.2	Yin. Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:17.5	who shares one specific growth strategy they've tested in their own business, exactly how they
1:23.3	implemented it, and what the results and revenue were. You'll also hear financially transparent
1:29.2	insights from my own journey bootstrapping our media company from a $300 freelance project
1:34.7	into millions in revenue. Hey everyone, welcome back to the show. Today I'm joined by Lisette Calavero, and I'm really
1:50.3	excited because Lisette's case study is all about brand deals and paid brand partnerships,
	...

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