275: How the Alcohol Market is Changing with Laura Willoughby
Soberful
Veronica Valli
4.8 • 628 Ratings
🗓️ 17 July 2024
⏱️ 40 minutes
🧾️ Download transcript
Summary
Laura Willoughby from Club Soda joins Veronica to discuss how the alcohol market has changed and continues to change. They start by remembering what drinking was like for them in the 1990's, how they were encouraged as women to drink until they passed out. They then look at how much the culture has shifted, with young people either choosing not to drink or drinking occasionally. Laura explains that the alcohol-free market is continuing to expand and that, yes, you can get a good alcohol-free wine. Because of these changes, how we socialise has changed a lot, with people wanting to have experiences and food rather than just drinking to get drunk. They end by emphasising how important it is to have alcohol-free spaces and how they are growing in England, America and even France.
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Transcript
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| 0:00.0 | I dreamt that you were twisting through seven suns of gold and the gypsy was insisting |
| 0:10.1 | their story must be told I came two in the morning but I took it as a warning that you might be a treasure. |
| 0:22.4 | I could touch but never hold. |
| 0:27.6 | Hey, everybody. |
| 0:28.6 | Welcome to the Soap Before podcast. |
| 0:30.1 | I'm just delighted to have Laura Willoughby back here. |
| 0:33.8 | She is one of the founders of Club Soda that if you listen to this podcast, you know that I |
| 0:39.0 | rave about Club Soda and I insist if you are any of my American clients who often go to London, |
| 0:45.3 | you must go to Club Soda. |
| 0:46.7 | So when you have random Americans in Club Soda, Laura, know that they come from me. |
| 0:51.5 | All the time. |
| 0:52.7 | And yesterday afternoon, it was all Australians. It was very |
| 0:55.4 | bizarre. But, you know, they found you. That's awesome. Tell us, Laura's a frequent guest. Tell us just a little |
| 1:02.7 | bit about Club Soda. And then we're going to talk about how the alcohol markets and the alcohol |
| 1:08.4 | industry is changing. Yeah, so Club Soda really is a movement. |
| 1:13.1 | We're about creating change in the world. And that started with us having courses and workshops |
| 1:19.5 | to help people change their drinking using behaviour change science. I felt that, you know, |
| 1:24.4 | it was really easy to go online and take part in a diet and be part of a |
| 1:28.3 | diet community virtually, but there wasn't anything the same for changing drinking. |
| 1:33.6 | And particularly when I started, you know, we're nearly 10 years old now. And so I wanted to fill |
| 1:38.4 | that gap for those of us who are still busy working, getting on with lies, but knowing |
| 1:42.4 | we're smashing back too much booze. |
... |
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