274: Overcoming Social Media Overwhelm as a Realtor

Hustle Humbly Podcast

Alissa Jenkins & Katy Caldwell

Entrepreneurship, Realestatepodcast, Realestate, Realtoreducation, Realtor, Business

4.9 • 809 Ratings

🗓️ 4 November 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you're just shouting into the void? In this episode, we're breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie.

Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We'll share practical tips for engaging with your followers, overcoming the fear of hitting "post," and incorporating your unique personality into your content.

Remember, you don't have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun!

Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com.

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Transcript

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0:00.0	How do you get your followers to engage and not just scroll on by you?
0:05.0	Like, how do you get them to like stop and be like, oh, I love seeing what, you know, Shane ends up to?
0:10.0	It's all in the...
0:12.0	The content shouldn't have to work its way into your life.
0:15.0	Like, it should just naturally already be there.
0:18.0	And if it's not, maybe that's the root of the problem. I'm trying to do these
0:25.6	things so that I have something to document. It's almost like helping you work. You'll be
0:30.8	backwards into making work. Yes, it's like a backwards way into working. Hi, y'all. Welcome to Hustle Humbly. It's Alyssa and Katie, and we are two
0:39.7	top-producing realtors in the Baton Rouge market. We work for two different companies where we
0:43.8	should be competitors, but we have chosen community over competition. The goal of our podcast is to
0:48.4	encourage you to find your own way in business. So stop comparing yourself and start embracing
0:52.8	your strengths.
0:59.8	Hi, Alyssa. Hey, Katie. Today we are interviewing a guest. Such a good guest. Okay, this was so great. We're going to have Shannon McKinstree come on in a couple minutes, but first I wanted to go over
1:04.7	her bio. You're going to not believe when I read this to you. Everyone, stop what you're doing
1:09.8	and listen hard to this. This is not
1:11.2	just a boring bio. Shannon McKinstree is a social media mentor and strategist on a mission to
1:18.5	eliminate the never-ending content creation guesswork and overwhelm. So business owners can actually
1:25.3	enjoy promoting their business and engaging with their audience on social media platforms without burning out.
1:31.7	That's exactly what our listeners have been asking us for.
1:35.1	This is exactly what our listeners have been asking for.
1:38.0	And we've already interviewed her and it was so good.
1:41.0	Our notes are off the charts, exciting.
	...

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