274: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique (Rewind)
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 4 November 2021
⏱️ 53 minutes
🧾️ Download transcript
Summary
In today’s rewind episode we have Charis Jones, owner of Sassy Jones Boutique.
Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle parties.”
If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!
On today’s episode, we talk about:
- How Charis was first called to side hustling and entrepreneurship after she kept getting laid off
- How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy
- How being a Mom of 4-year old twin boys kicked her hustle into overdrive
- Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year
- Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers
Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube
This episode is brought to you by:
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Guest Social Media Info
Side Hustle Pro – @sidehustlepro
Sassy Jones - @shopsassyjones
Charis N Jones - @charisnjones
Side Hustle Pro – @sidehustlepro
Transcript
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| 0:00.0 | Get in front of your brand and not behind it. |
| 0:05.8 | Be bold and brave enough to get on livestream and answer some questions. |
| 0:10.7 | Talk about how you were inspired and why you started your brand. |
| 0:16.6 | You're listening to Side Hustle Pro. |
| 0:18.8 | The podcast that teaches you to build and grow your side hustle from passion project to |
| 0:23.6 | profitable business. |
| 0:25.2 | And I'm your host, Nikaela Matthews of Kome. |
| 0:28.1 | So let's get started. |
| 0:38.1 | Let's get right into it. |
| 0:40.1 | Give us a peek into life of Sharice for those who don't know you and want to hear who |
| 0:46.1 | you are in your own words. |
| 0:47.5 | Who is Sharice Jones? |
| 0:48.7 | When was she bitten by the entrepreneurship bug? |
| 0:51.7 | Thank you. |
| 0:53.2 | Well, Sharice Jones is actually a wife of this upcoming October will be nine years. |
| 1:00.0 | I am a twin mother of four-year-old boys and they are named Jackson and Julian and they |
| 1:06.4 | are my everything but they are also real crazy. |
| 1:09.6 | The household is always lit and I am a savvy entrepreneur. |
| 1:15.8 | I own a company called Sassy Jones. |
| 1:19.1 | Sassy Jones is an award-winning accessory brand that sells confidence. |
| 1:23.9 | And the entrepreneur bug bit me when I continually kept being fired back in my corporate gig. |
| 1:33.3 | I was fired from three high-paying, like really good jobs. |
... |
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