This is optimal finance daily episode 2734.

Weird Ways Our Brains Control Our Money Habits

by Kristen Wong with Get Richsloworg.

And I'm your host and personal finance enthusiasts Diana Merriam.

Now let's get right to it and continue optimizing your life.

Weird ways our brains control our money habits by Kristen Wong with Get Rich Slowly.

I'll admit it. I'm a sucker for money psychology studies and it's not just because I write about money.

On a sheer curiosity level, they're fascinating. But they also serve as a great reminder that money is more about mind than it is about math.

It's interesting to see exactly how our brains work when it comes to habits like spending and saving.

And not only is it interesting, it can be helpful. comes to habits like spending and saving.

And not only is it interesting, it can be helpful too.

Understanding how we're wired helps us have a better understanding

of our own individual money habits. This is why articles on sneaky marketing tactics

are so popular. They're helpful. It helps to know how our subconscious is

manipulated to spend more so we can consciously do something about it.

I was impressed when April Dyckman wrote about Keith Chen last year.

He's the behavioral economist who studies the link between language and savings rates.

Basically, Chen's findings were enough for him to assert,

quote,

If you speak a language that doesn't distinguish strongly between the present and the future,

you save a lot more because the future feels closer.

If you speak a language that separates present and future events,

...