Having a membership for me hands down beats every other thing I've ever created by far.

You don't have to worry about where that next sale is going to come from because you know at the beginning of the month that you're going to get paid from all of those members that are part of the membership.

A membership gives us the space to be able to go and experiment and play and try different things without the worry that if those experiments don't pan out, then we're not going to

put our business in financial jeopardy.

Like, that's a huge deal.

I am so excited.

Stu McLaren, thank you so much for joining me on the streaming to this show.

I am so, so happy that you are here.

Buddy, we, uh, we, we almost chewed up all of our time because we were just catching up and jamming.

It's so good to be here. Literally chatting away for ages. I am so excited. Firstly, congratulations

on your book that's out, predictable profits. It's so exciting right there. Everyone grab a copy of predictable

profits if you want to learn how to generate recurring revenue, build your membership site,

which I highly, highly, highly recommend. And that is what I want to talk all about in this episode

because I mean, I've had my membership site now for, like, since 2013, a really long time.

And it has been such a blessing and so incredible, not only from the sense of, like,

creating community, building community, but also just like what your book's title,

predictable profits from the perspective of having predictable

revenue, especially with having when I had kids. I don't know where I would be if I hadn't

had that predictable revenue coming in. Like it was so, it was everything to me. And even now,

sometimes people say, because my membership is $97 a month and some people are like this like

I know for some people that's a lot but a lot of people like that's way too cheap you've got way too

much in there it's way too little you should focus on high ticket stuff and I'm like but no no thank

...