273: High-Touch Affiliate Marketing: How to Get Paid to Play Matchmaker in Your Niche

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 8 March 2018

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Getting paid to turn away work? Being in the position to turn away work as a freelancer or consultant is an envious place to be in, but being in the position to turn away that work AND get paid for it? Even better! John Doherty had spent years working in the digital marketing space, both as an employee and a freelancer. As his SEO consulting business crew, he reached the capacity of how much he wanted to work, and started essentially selling leads to friends and colleagues he trusted. That little side side hustle is now John's full-time focus, and today GetCredo.com is generating $500-600k worth of deals for its partner digital marketing agencies. As the connector and facilitator of those deals, John takes a commission. It's affiliate marketing, just with a bit of a twist from the kind we've covered before. “I purposely set out to build a brand that is outside of just me,” John said. “I’m really trying to make this a high-touch service to really help businesses connect with the right agencies for their needs.” Tune in to hear how John earned his first finder's fee, how he's built up both sides of the Credo marketplace, and how he's priced his service in this high-touch affiliate marketing model. Full Show Notes and PDF Highlight Reel: High-Touch Affiliate Marketing: How to Get Paid to Play Matchmaker in Your Niche

Transcript

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0:00.0	Side Hustle Show 273 High Touch affiliate marketing.
0:05.0	How to get paid to play Matchmaker.
0:09.0	What's up, what's up Nick Loper here?
0:11.0	Welcome to the Side Hustles show because the
0:13.4	Rat Race doesn't need any more rats.
0:15.8	Affiliate marketing was my getaway vehicle from the rat race and that's what I
0:18.4	want to talk about today. Now the traditional way we think of affiliate
0:21.7	marketing is to pick some niche topic, write about it,
0:24.7	rank that site in Google, and then collect commissions when people buy the products or services
0:29.2	that you recommend on your site. It's a great side hustle and it can turn into a great business but it's not the only
0:34.8	way to use the affiliate marketing model, the performance marketing model to generate an income.
0:39.4	I'm excited to introduce John Doherty from get Creto.com who's taken a totally different approach and built a pretty cool business playing matchmaker. Creto connects companies that need SEO and digital marketing services with trusted agencies that provide the work.
0:54.4	John in the middle collects a commission for making those connections.
0:57.7	In his case he had a ton of experience in SEO working for clients working for
1:01.5	big companies and had also built a network of other consultants and agencies in the space.
1:06.6	For him, this was a way to get out of doing the manual labor, the quote manual labor of consulting,
1:12.0	but still get a piece of the deal and I think it's a model of higher touch affiliate marketing
1:17.0	that can be applied to any number of different industries or niches.
1:20.5	Note some links for this one plus a free downloadable PDF highlight reel with all of John's top
1:24.9	tips from this episode are at side hustle nation.com slash Creto.
1:32.1	Before we dive in let me take a moment to thank today's sponsor
1:34.4	Skillshare.com have you heard a skill share it's the online learning
	...

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