Hello, world.

Welcome to Discover Your Talent, Do What You Love, Number 272.

I'm creator and host, Don Hutchison.

Every day, I interview someone from around the world who has discovered

his talents to do work he loves to create a life of success, satisfaction, and freedom. Jim Gregory

and his wife had rocked along in their ad agency on Madison Avenue for 20 years, enjoying the

creative work and their clients, but they suffered from lack of differentiation from competitors.

After much thought, they decided it was time to apply to their own business the best advice they gave their clients.

Today, I'm delighted to bring you our featured guest, Jim Gregory.

Welcome, Jim.

Hi, how are you doing?

Just really good.

Jim, are you using your talents doing work that you love? Absolutely. Hi. How are you doing? Just really good. Jim, are you using your talents doing work

that you love? Absolutely. I've been very fortunate that since about the age of 10, I knew what I wanted

to do and have followed that goal. Oh, perfect. That's going to make a wonderful story. Thank you.

So James Gregory is the chairman of tenant partners, a global brand strategy

and marketing firm based in New York City. He's a leading expert on measuring the power of corporate

brands and their impact on financial performance. He serves on the board of directors of

Turvis Corporation. He's also a member of the Marketing Accountability Standards Board.

Jim has written five books on branding,

including his most recent one, Powerhouse, The Secrets of Corporate Branding. Jim, that's a summary

of your career. Tell our listeners around the world what you're working on now that has you

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