Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business

agility through customer experience, employee experience, and digital transformation.

I'm your host, Greg Kielstrom.

The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack

technology services, talent services, and real-world application.

For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com

and read my latest articles or get a copy of my latest book, Meaningful Measurement of

the Customer Experience, now available on Amazon and other retailers.

My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.

Today we're going to talk about customer experience and employee experience, and how these

are forever unified.

Businesses face increasing expectations from both customers and employees.

In the case of customers, experience has become a key point of differentiation among brands.

When experiences improved, customers win, but this also sets the bar higher with each interaction.

Employees also value a great experience and reward companies that understand this with

greater engagement and productivity.

Notably, they're willing to leave their employers when they don't feel valued, evidenced

during what many have referred to as the great resignation.

When employee experience is stellar, it translates into better customer experiences, which

unifies the two types of experience into a singular goal for improvement.

This is demonstrated through better customer service, more innovative products and services,

...