271 Create Togetherness by Jeff Davis

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 20 March 2020

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue by Jeff Davis

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https://www.salesartillery.com/marketing-book-podcast/create-togetherness-jeff-davis

A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the business of modern buyers.

Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant loss in revenue. For companies wanting to accelerate revenue growth and advance in the B2B marketplace, Jeff Davis, a sales and marketing alignment expert offers a step-by-step guide for sales and marketing to join forces, thereby creating a partnership between the two to meet the new demands of the modern buyer.

Digital disruption has spurred B2B leaders to rethink the silo mentality that has been responsible for the dysfunctional relationship between sales and marketing. When alignment transformation is handled slowly and with open communication, companies will be able to provide a higher-level customer experience to satisfy target buyers’ demands. Create Togetherness presents the many advantages companies experience after the alignment transformation of sales and marketing has been implemented.

This book provides valuable insights by helping leaders:
• Discover the extent of misalignment between sales and marketing in their organization.
• Understand the benefits of a strategic approach to long-term, sustainable alignment.
• Learn why technology cannot cure misalignment.
• Discover a strategic roadmap to start the alignment transformation journey.

Enjoy the journey to creating togetherness.

Transcript

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0:00.0	This is Jeff Davis, author of Create Togetherness,
0:04.8	Transform Sales and Marketing to exceed Modern Buyers' expectations and increase revenue.
0:10.0	And you are listening to the marketing book podcast.
0:15.4	Welcome to the marketing book podcast, helping you keep up with the smartest
0:19.6	thinking in the I publish an interview with the author of a new marketing or sales book
0:33.4	in which was named by Forbes as one of 11 Smart Podcasts that will keep you in the
0:38.1	know and named by LinkedIn is one of 10 podcasts that will make you a better marketer. My goal for this
0:44.2	podcast is to help us both keep up with the latest ideas in the quickly changing
0:48.3	fields of modern marketing and sales. Don't worry about taking notes. You can find
0:52.0	links to everything linkable in this episode's show notes at marketingbook podcast.com and since you are a listener to the marketing book podcast if I can recommend a specific marketing or salesbook or some other helpful resource that I know of for whatever situation you find yourself in,
1:06.7	feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction and save you some time.
1:13.7	This show is a labor of love that I do in my spare time.
1:16.9	My day job is running a marketing agency where we work with manufacturers, industrial companies
1:21.4	to arm their sales teams, to take back control of their
1:24.7	company's growth. We're not a fit for every company, but if that sounds like you, check
1:29.2	out sales artillery.com. And now, on with the show.
1:34.0	Today we welcome Jeff Davis to the marketing book podcast to talk about his book
1:38.5	Create Togetherness, Transform Sales and Marketing to exceed modern buyers expectations and increase revenue.
1:47.0	Jeff Davis is an international speaker and founder of JD2 Consulting Group, which specializes in helping B2B companies strategically align their
1:55.9	sales and marketing teams to accelerate revenue growth.
1:59.2	And his background is in sales marketing and business development from Fortune 100
2:05.2	organizations to early-stage startups and industries including
	...

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