The morning after we bought it in the evening, we sent out a letter. And that letter was on average a 60% rate increase. And then three months later, we were actually at higher occupancy than when we bought it. Think about the value creation on that. That is the difference, I think, fundamentally between those two. I think if you're trying to, especially if you're getting into

storage and you say, how can I make this passive investment? That's what we want to dive into

here, right? Like, how can you do this if you're starting out?

What's up, everybody? Welcome to self-storage income. And today we are comparing. We are talking

about two different asset classes. And we might include some more. But really, we're getting to the heart

of operations and running a storage facility versus other assets. Um, principally, we're talking about like multifamily.

So we're trying to understand the pros and cons of each and the benefits associated with each,

because they're different.

And this is very important when making a decision, obviously on which asset class you

want to get into. Besides the financial performance, risk, all of that, it is the effort that it takes.

That was very key in us deciding why we wanted to go down this road as opposed to others. Sound good? It sounds awesome,

man. Excited to dive into it because a lot of people starting out, like we've heard,

one of the major reasons people fail in real estate is there's so many ways to succeed, right?

Yep. So what asset class do you pick and why? And does it actually fit with your goals and your vision and where you want to be as an investor or an operator? So I'm excited to dive into it and especially excited to hear you on the multifamily, your pros and cons. Like why would you or why wouldn't you? Yeah. This is really important today, especially because we did a masquerade at our house that we were inviting people over

to support junior achievements, which teaches kids about finances, right? So we have all these banks

and other people in there. And the bank, I was talking to one of the banks, and they said,

all are multifamily guys, everybody's moving capital capital and they're trying to get into storage.

They're trying to leave this asset class. This is something that I've heard a lot from.

People are moving out into storage. And there's reasons for that. And there's especially reasons

for that in today's environment as opposed to, you know, four years ago. And I think this

gets at the heart of kind of some of the stuff we're talking about. So I thought I'd start out with that.

The reason I think we see this interest is twofold. First of all, regulation. Government regulation

...