270: How to Systemize Your Business with Marketing Automation

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 15 February 2018

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How would you like to add thousands of dollars a month to your bottom line, on autopilot? Sounds pretty good, right? Greg Hickman of System.ly has achieved this for his own 6-figure a month business and does the same for his clients using marketing automation and effective sales funnels. If you're wondering what marketing automation is, in Greg’s own words it's, “How to use technology to enable your sales and marketing and fulfillment strategy.” Greg is a master in the art of offering compelling lead magnets to attract potential customers, setting up onboarding sequences and follow-up emails to keep them interested, and converting them into paying customers. The best part is that it doesn’t need to be complicated as his own simple 4-step formula from Facebook ad to paying customer proves. Plus, when your marketing automation sequence is set up it runs itself bringing in new clients all year round. Tune in to hear the types of lead magnets and sales strategies Greg sees working today, the questions you have to ask yourself before writing any email sequence, and how he communicates with prospects on an ongoing basis. Full Show Notes and PDF Highlight Reel: How to Systemize Your Business with Marketing Automation

Transcript

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0:00.0	Side Hustle Show 270
0:02.0	Systemize your business, an intro to marketing automation.
0:08.0	What's up, what's up, Nick Loper here,
0:10.0	welcome to the Sined Hustle Show
0:11.0	because Systems can hold you hostage or they can set you free.
0:14.8	I want to talk about that second kind today, those repeatable processes in your business that
0:19.8	build relationships, make sales, deliver products, all on autopilot, or if not completely automated, at least as part of a well-oiled machine. To help educate me on this topic, I invited my friend Greg Hickman on the show Greg is the founder of
0:34.1	systemly system that helps build those well-oiled machines for other
0:39.7	businesses you may have heard the term funnel or marketing automation or communication sequences, but really the end goal is the same. Here's how Greg describes it.
0:50.0	Really, it's the client journey. How do you take someone from complete stranger to paying client
0:57.0	raving fan and that going from one end to the other is you use marking automation you put them through a
1:04.4	client journey they can go through a funnel but really that's what we're doing
1:07.9	from stranger to paying client. A system that turns strangers into paying clients and it doesn't have to be overly complicated.
1:14.8	That's what we're getting into in today's episode.
1:16.8	Stick around here the types of lead magnets and sales strategies Greg C's working today,
1:21.2	the questions you have to ask yourself before writing any
1:23.4	email sequence and how he communicates with prospects on an ongoing basis.
1:27.8	Notes and links for this one, along with a free PDF highlight reel with all of Greg's
1:32.0	top tips from this episode are at
1:33.7	side hustle nation.com slash systemly again systemly systemly. Now there are quite a few
1:40.6	marketing automation tools you can use convert kit active
1:43.4	campaign infusion soft a webber drip and tons more and I'll link those up for
	...

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