Hello everyone and welcome to another episode of How Leaders Lead. Today we've got Allison Ellsworth

on the show. She is the founder and creative lead behind Poppy, the brand that is making soda

fun again. You might remember Allison from Shark Tank and after that memorable appearance,

everything since then has been a rocket ship for the growth of Poppy. They've taken over TikTok,

they've won over celebrities, and they recently sold to Pepsi for $2 billion. In this episode,

Allison shares how to build a brand that can move fast and disrupt in all the right ways,

and a brand that knows exactly how to stay culturally relevant. Enjoy this episode with Allison,

and I'll see you at the debrief. Change is the only constant life, right? Things are always changing.

And those that can embrace change as a leader, I think are going to be way more successful.

You know, I love your jacket, but I also want to tell you something. I've been loading up on your flavors.

And let me tell you how I got introduced to Poppy. You know, a couple years ago, I go to my grandkids house.

And my granddaughter said, Ogo, they call me Oga. I said, you got to try this new soda.

It's so good. I love it. Everybody at school really loves it. And I tried the flavors.

This is great. And one of my granddaughters, Audrey, said, Pepsi's got a, they need to do stuff like this. Oh my goodness. And I said, I know what Pepsi's going to do.

They're going to buy this. And guess what? That's what happened. You know, she was being,

manifested it for us. But congratulations. That's fantastic. You know, you do have an incredible

product. And it's taken off. You know what? We would say that a lot of people are introduced to Poppy by the next generation of soda

drinkers.

So that influence up that just happened from your grandkids to you is really common within

Poppy, which I think is so cool.

Yeah.

And you know what?

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