I've been selling software since I was 17 years old. So that's 27 years of sales experience.

I've sold everything from entry level software to enterprise deals to the largest companies in the Fortune 5,000.

People like Procter & Gamble, Dolphus, Johnson & Johnson, and many others. I get asked every day about my sales experience and helping other entrepreneurs how to become great at sales.

I'm going to teach you everything I know about identifying, qualifying,

qualifying, setting, and closing people to purchase from you in a way that doesn't freak you

out. I've read all the top books, over 100 different books on selling. I've talked to all

the top sales experts, all the people that you follow on YouTube.

They're all friends of mine. I've talked to them. I understand their methodologies. So without

further explaining it, this is 27 years of sales knowledge unpacked in as little time as

possible. Welcome to the Martel method. I went from rehab at 17 to building a $100 million

empire and being a Wall Street Journal bestselling author. In this podcast,

I'll show you exactly how to build a life and business you don't grow to hate. And make sure you

don't miss anything by subscribing to my newsletter at martel method.com. Sales is one of the most

important skills to learn because everything you do from getting money from investors to hiring

people to getting somebody to buy from you.

Even having somebody help you out, it sits on the other side of understanding how to get somebody

to want to help you, which is sales. So now let's move into what people get wrong about sales.

There's a whole bucket of things that people do wrong when they're selling. First off,

they over promise under deliver.

What'll happen if you have commission structure

where it's not tied to retention,

meaning the customer sticks around and or is happy,

...