Nate Checkitz, founder of the brilliant Ron company, a parallel creator, my COVID

pants. I can provide no higher praise that when you look like you're wearing a suit,

you know, above the fold, I'm wearing Ron Beneath. This is the most

comfortable clothing ever. And that's saying something because I'm already that

way inclined to care about the feel of the clothes that I'm in as much as the

look. With that genuine personal endorsement, welcome to the show. That is about

as high praise as anyone can give. The pants I've been wearing are Ron during

COVID. And, you know, frankly, it's been consistent. I've had a lot of friends

and, you know, we've had customers reach out who have said, you know, the only

thing I've worn during COVID has been Ron. So we're we're definitely thrilled to

hear it. And, you know, I think most people care about comfort. And I certainly

am, you know, overly sensitive to it. So I'm glad to hear it's resonating with you.

We will once under a mandatory evacuation from our home due to the fires. And so we

had whatever, you know, an hour or two, most to to get out and to be gone. And we

have our emergency supplies. We have a 72 hour packs. We had actually just long

enough that we could pack our own things as well. And we were we were gone. As we

were going through the 72 hour packs of clothes, for me, all the clothes I had

packed fit. But I learned in a way, I think you can only learn if you actually

experienced something like that, that it's not whether they fit in a moment when

things are uncomfortable and uncertain. What you want is something that is completely

comfortable and normal. It was one way of learning the same lesson, which is that

comfort has an increased value in uncomfortable times.

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