May I have your attention please you can now book your train tickets on Uber and get

10% back in credits to spend on your next Uber ride so you don't have to walk home in the rain again.

Trains now on Uber. T's and C's apply. Check the Uber app.

I met up with liron laveitrukenich in Haifa. We're in Haifa in my hometown and we're sitting in a nice room, a nice quiet room and discussing type in letters.

Liron, you see, is a typeface designer.

I always loved languages and

actually I didn't know why I want to be a graphic designer

and then I realized that there is a sub-profession in this profession that is called typeface design and when I knew

that you can design letters and someone actually designs letters and how they

look this is the moment I fell in love and I knew I wanted to do that for my career.

And Haifa, where Liron grew up, turned out to be the perfect setting for launching that dream career of hers.

So, two quicks, dream career of hers. So two quick things you need to know. One, any official signage in Israel, road signs, signs on governmental buildings,

things like that, should at least according to the law,

be written in Hebrew, Arabic, and English.

And two, Haifa has a pretty sizable Arab minority, something like 10% of the population.

But Liron never studied Arabic, and couldn't read the Arabic on any of the countless multilingual signs around town.

And at some point I realized that I'm looking at the Arabic as if it's decorations and not like its letters with content. And it really started to bother me. How is it possible

that for 30 years I've been staring at these signs and not really noticing that Arabic

has something to say and I wanted to to start a project

that will give the Hebrew and the Arabic the same kind of respect.

At the time she was an undergrad at the Shinkhara College of Engineering, Design, and Art.

She was about to graduate and was searching for an idea for her final project.

...