This episode is brought to you by Shopify.

Looking to start a side hustle or become your own boss.

Do it with Shopify.

Whether you're selling succulents or stilettoes,

Shopify has the industry leading tools to help you create,

control and grow your own business.

So get serious about selling and get Shopify today.

Sign up for a one pound per month trial period at shopify.coidek slash special offer

or lowercase that That's Shopify.

CODieK slash Special Offer. In today's episode, an Edinburgh tour guide wants to transform intimate in-person experiences

into a captivating digital experience, or at least anything else that provides passive income.

This listener wants to go from working and trading time for money to creating an asset that will in fact allow him to make some money while he

sleeps.

That is the goal.

The goal is not just work harder, the goal is to work smarter to create a project that can earn

for you, so that you have set this thing up and then you're like go and make some money for me

go and go and do your thing so that I can do the rest of my life whatever that is now of

course it's not always so simple and there's a lot of active work that goes into creating passive income.

I always want to be clear about that just because I think there's a lot of people that promise like here is the path to riches and all you have to do is you know make this thing and then step away

forever that's that's not usually how it works if ever nevertheless it is a

core principle to work smarter rather than harder and it is true that there are ways to earn royalties and other sorts of

income, core sales, you know, product sales that happen while you're doing other

...