While you're listening to this podcast, I'm causing mischief.

Like creeping past sleepy granddad to sneak a pot of Petty Faloo from the fridge.

Because Petty Fal Lou fuels the mischief.

Boom!

Mom says that Petty for Lou is made with calcium and vitamin D for healthy bones. She knows best, most of the time.

Fueling mischief with petty flu. Let's talk about a tech dream to prototype dilemma.

Let's talk about a tech dream to prototype dilemma.

Tech dream to prototype dilemma, the private label Fitbit that does not work.

Private label Fitbit falls short.

Of course, this would be our failure Friday segment once a week, we go and look at something

that doesn't work. Always sharing ideas that work out and lots of successes and such, but once a week we look at something that didn't work or

something that fails along the way or runs into some unexpected

competition or otherwise. Let's see like last week we talked about co-pilot,

this guy who's a programmer and started a business, teaching people some

programming skills or doing audits of their skills and such.

And then Microsoft creates this tool that basically does it for him or or does it for everybody, for free, or maybe it's not free, but it's pretty low cost compared to what you get for it.

24-hour availability, you know, unlimited inputs and such.

So in these situations, how does the person respond how does a side hustler a small business owner a smart person like yourself perhaps how do they respond and react and regroup. So the stories vary a lot, lots of variations,

but ultimately we're looking at how we kind of persevere

through difficult times or through adverse circumstances.

Today's short story features Matt. He's a long time side hustler,

he tries to enter this e-commerce market for the first time.

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